Performance Marketing: Associate Group Head/Group Head

3 weeks ago

Bengaluru, India Interactive Avenues Full time

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.


Seniority Level: Senior Level (6-7Years)

Job Function: Advertising, Strategy/Planning

Employment Type: Full Time


Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for leading performance marketing operations and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking, and Q/A, as well as developing, optimizing, and maintaining search campaigns. Performance marketing operations lead who is comfortable under pressure and thrives in an environment where performance is paramount. The ideal Performance Marketing Operations Group Head candidate will be comfortable playing a hybrid role within the search team. A portion of his/her time will be spent on campaign creation and management, and the remainder will be spent helping to manage and professionally develop search team members. This opportunity will provide a platform to partner with the world’s leading consumer brands.


Key Responsibility Area

· Building and developing Search Engine Marketing (SEM) campaigns across a wide range of search engines (including Google, Bing, and Yahoo)

· Mentoring new teammates onboarding with our PPC operations team

· Analysing and optimizing campaigns towards client goals

· Delegate and manage campaign management tasks to our in-house SEM team

· Collaborating across departments and offices to share insights, strategies, and processes

· Delegating and organizing priorities based on account focus

· Up to speed with tracking systems (Strong DoubleClick Search experience is a bonus)

· Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management of pay-per-click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon, and other biddable platforms for clients


Team Leadership & Development

· Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

· Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives

· Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction


Skills

· Strong working knowledge of web analytics dashboards, reports, and key reporting tools

· Strong work ethic - the ability to work on multiple projects at once, sometimes under pressure and tight deadlines

· Strong working knowledge of at least one bidding platform such as Marin, Kenshoo, or Doubleclick

· Excellent writing, math, multi-tasking, organization, and communication skills

· Social media (Facebook) paid media management

· Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & and tactics

· Previous agency experience strongly preferred

· Expertise with Microsoft Excel, Word, and PowerPoint is required

· Expertise in Google Scripts, Data Studio, and other data visualization products


Qualifications

Education:

· Graduate/Post Graduate Degree or related work experience

· Concentration in Marketing, Finance, Digital Media, Accounting, or a related field preferred

· Google and Facebook Blueprint Certified Professional

· Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

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