
Sunstone - Product Marketing Manager
4 weeks ago
About Sunstone:
Sunstone is a leading education services provider working towards democratising access to quality higher education. We partner with academic institutions to offer industry-relevant programs that prepare students for thriving careers. If you're passionate about education, innovation, and storytelling, we want to hear from you
Role Overview:
We are looking for a dynamic and data-driven Product Marketing Manager to join our growing marketing team. In this role, you will drive go-to-market strategies, product positioning, messaging, and customer insights to fuel our growth across student and institutional audiences.
Key Responsibilities:
- Product Positioning & Messaging: Develop compelling, differentiated messaging and positioning that communicates the value proposition of Sunstone's offerings to various stakeholders.
- Go-To-Market (GTM): Collaborate with cross-functional teams (Product, Growth, Sales, and Design) to launch new products and features effectively.
- Market & Customer Insights: Conduct research and gather competitive intelligence to inform product development and marketing strategies.
- Content Creation: Work with content and creative teams to develop sales enablement tools, landing pages, email campaigns, videos, and other marketing assets.
- Performance Tracking: Define success metrics for product campaigns and regularly track and analyze performance to optimize initiatives.
- Sales Enablement: Support sales teams with pitch decks, FAQs, case studies, and product sheets to improve 2-4 years of experience in product marketing, brand marketing, or related roles (preferably in the edtech, consumer tech, or services space)
- Strong communication and storytelling skills -both verbal and written
- Hands-on experience with customer research, competitor analysis, and GTM planning
- Analytical mindset with a good understanding of marketing metrics and tools (Google Analytics, HubSpot, etc.)
- Ability to manage multiple projects with tight deadlines
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
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