Ediiie - Manager - Digital Marketing

2 months ago


Sahibzada Ajit Singh Nagar, India DHI TATTVA SOLUTIONS PRIVATE LIMITED Full time

Job description:

- As a Sr Manager of marketing you will be responsible for all aspects of our digital marketing operations

- You will be planning, implementing, and monitoring our digital marketing performance across all digital networks

- Our ideal candidate is someone with solid hands-on experience in SEO, PPC, email, and social media marketing

- In addition to being an outstanding communicator, you will also demonstrate excellent leadership, interpersonal and analytical skills

Roles and Responsibilities:

- Manage a team of digital marketers responsible for running SEO/SEM, email, social media, and display advertising campaigns.

- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Engage regularly with the leadership and Clients to evaluate the performance of the Marketing campaigns.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where 5 years+ of experience in a digital marketing

- Strong understanding of digital marketing channels, including PPC, SEO, email marketing, social media (Linkedin, Google, Twitter, YouTube), and other paid advertising channels.

- Experience with data analysis and the ability to draw insights from data to design and execute marketing strategies.

- Excellent communication and collaboration skills, as growth hackers, often work closely with cross-functional teams.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Well-versed in optimizing marketing messages across websites, and social media platforms.

- Comfortable working with multiple teams/departments to ensure a successful outcome is achieved with strong stakeholder management skills.

- Knowledge and experience with a marketing automation tool (HubSpot or similar), WordPress, and Hootsuite (or similar) HotJar, SEMRush.

- Exceptional knowledge of Google Analytics, Google AdWords, Search Console, and Google Tag Manager.

(ref:iimjobs.com)

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