Vice President

1 week ago


New Delhi, India Drishti Group Full time

Reports to: Chief Marketing Officer (CMO)Job purpose: Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Snapchat, Threads, and emerging media.Primary responsibilities:- Develop and implement a unified YouTube and social media strategy aligned with marketing and brand objectives. - Oversee all YouTube channels (IAS, PCS, CUET, CLAT, etc.) for strategic growth, optimized publishing, and performance tracking. - Lead organic and paid initiatives across Instagram, Facebook, LinkedIn, X, Snapchat, Threads, and other upcoming platforms. - Drive content innovation via shorts, reels, live sessions, explainers, and collaborations to maximize reach and learner engagement. - Analyze platform data and insights to guide strategy, improve ROI, and identify emerging digital opportunities. - Collaborate with Academics, Marketing, Tech, and Creative for cross-platform alignment and brand consistency. - Build, mentor, and manage a high-performing digital content team (strategists, editors, community managers). - Ensure consistent brand voice and communication across social touchpoints. - Track competitors and industry trends to identify best practices and innovations. - Represent digital initiatives in leadership meetings and align with organizational goals.Specific knowledge and skills:- In-depth understanding of YouTube/social algorithms, SEO, and content analytics. - Proven ability to scale multi-channel, multilingual video ecosystems. - Strong grasp of digital storytelling, brand communication, and audience psychology. - Hands-on with YouTube Studio, Google Analytics, Meta Business Suite, Sprout Social, TubeBuddy/VidIQ. - Excellent leadership, analytical, and cross-functional coordination skills. - Strong written and verbal communication with a creative outlook. - Familiarity with emerging digital trends, AI-driven tools, and new media platforms.Major KRAs:- Growth in subscribers, followers, and engagement across platforms. - Improvement in watch time, reach, and audience retention. - Successful integration of multi-platform content and campaigns. - Data-driven content performance and ROI improvement. - Strengthened brand positioning and digital thought leadership. - Team efficiency and creative output quality.Qualification and experience:- Minimum qualification: Graduate. - Preferred qualification: MBA or Master’s in Marketing, Digital Media, or Business Management. - Minimum experience: 8–10 years in Digital Marketing, YouTube Strategy, or Social Media Leadership, including 3+ years in a senior management role. - Relevant experience: EdTech, media, or large content-led organizations preferred. - Target organizations: Leading EdTech firms, digital media houses, or content marketing agencies.


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