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Performance Marketing Manager

3 months ago

Mumbai, India Āroka Full time

Responsibilities:


  • Develop and execute performance marketing strategies across various digital channels (e.g., Google Ads, Facebook Ads, Instagram Ads).
  • Manage ad campaigns from inception to execution, including keyword research, audience targeting, and budget allocation.
  • Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
  • Collaborate with the content and creative teams to produce effective ad creatives.
  • Report on key performance metrics and provide insights to optimize future campaigns.


Requirements:


  • Proven experience as a Performance Marketing Manager Specialist.
  • In-depth knowledge of digital advertising platforms and tools.
  • Strong analytical skills and ability to interpret data.
  • Experience with A/B testing and optimizing ad campaigns.
  • Excellent communication and project management skills.
  • Familiarity with SEO and SEM best practices.


Metrics:


  • ROI on ad spend.
  • Conversion rates from ads.
  • Click-through rates and engagement metrics.
  • Lead generation and sales from ad campaigns.