Performance Marketing Manager

4 weeks ago

mumbai, India rdandx Full time
Role: Manager Performance Marketing
Location: Mumbai (Hybrid)
About the company:Founded by entrepreneur Rajiv Dingra RD&X Network is a technology company offering transformational martech adtech and deep tech products and solutions to drive creative media data and business transformation helping global businesses become realtime disruptive and thereby achieve exponential growth. We are a geography agnostic hybrid work culture and agile company which is focused on a forwardlooking work culture. We have some of the best industry talents on board and we identify ourselves as Transformists. We believe that transformation is not just for business but for our people too.
To know about the products that we are building you can take a quick glance at our website:
Our Team:We are a small focused and collaborative teamNew members quickly take on responsibility of larger parts of the applicationWhile your focus may be on one part of our technology stack we know that engineers love to learn and we encourage you to continue to learn all of our toolsWe are gunning for a hybrid work culture as we truly believe that everyone can perform in any environment with a deep sense of belonging and a community to deliver results that we can be proud of.Come aboard because we are building a flying jet while in a takeoff mode. And the jet is a supersonic one
Responsibilities:
  • Develop and implement performance marketing campaigns across multiple channels such as Google Ads Facebook Ads LinkedIn Ads Affiliate marketing and other relevant platforms.
  • Implementing performance marketing campaigns across shopping app display social & search
  • Analyze campaign performance data to identify trends insights and areas for optimization.
  • Conduct A/B testing and experiment with different ad creatives targeting options and bidding strategies to maximize ROI.
  • Manage budgets effectively to ensure efficient allocation of resources and achieve costperacquisition targets.
  • Collaborate with crossfunctional teams including content design and analytics to align marketing efforts with overall business goals.
  • Stay updated with industry trends best practices and emerging technologies in performance marketing.
  • Managing client s advertising budget and driving success
  • Be a subject matter expertise in search Social Programmatic and ecommerce advertising for our customers guiding them on how to drive growth for their business
  • Perform deep data analysis to answer the client s strategic questions and drive action
  • Move the needle with respect to the client s KPIs and continuously showcase the value of ReBid platform throughout the engagement period
  • Collaborate with our internal product and engineering teams to shape new features
  • Liaise with internal and external teams to deliver client KPIs

Skills and Experience:
  • 37 years of experience in performance marketing or digital advertising.
  • Experience in BFSI/Retail industry is prefered
  • Proven track record of managing successful campaigns and driving measurable results.
  • Strong analytical skills with the ability to interpret data and make datadriven decisions.
  • Proficiency in using digital marketing tools and platforms such as Google Ads Facebook Business Manager Google Analytics etc.
  • Excellent communication and collaboration skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Passion for staying abreast of the latest trends and developments in digital marketing.
  • Experience in managing search social programmatic marketing budgets at wellrespected agencies or Adops teams for large enterprise brands
  • Well versed in Bid and Budget management content optimization and promotion planning
  • An analytical approach to problemsolving with advanced Excel skills
  • Project management experience and ability to anticipate and mitigate risks

performance marketing,google ads,facebook ads,linkedin ads,campaigns,client requirements,media planning,media pitches

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