CRM Analytics Manager

This job is with eBay, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.About the teameBay's CRM &LoyaltyAnalytics team transforms customer data into decisions that enhance long-term value. We collaborate across Marketing, Product, Data Science, and Engineering to compose, measure, and enhance CRM programs for buyers, sellers, and central initiatives worldwide. Role overviewAs Analytics Manager, you will own the strategy and execution of data-driven CRM measurement and optimization. You'll combine rigorous experimentation with machine-learning and AI to personalize experiences, improve engagement and retention, and increase customer lifetime value (CLV). The portfolio may focus on Buyer, Seller, or a cross-company initiative. What you'll doAchieve tangible results. Establish benchmarks and learning goals; develop structures that link campaign performance to business results, CLV, retention. Advance personalization with ML/AI. Develop or partner on models (propensity, churn, next-best action, send-time/content optimization, uplift modeling) and integrate them into CRM decisioning and orchestration. Lead experimentation at scale. Build and run A/B and multivariate tests; apply sound statistical methods (power analysis, capping, sequential testing, causal inference) to produce trustworthy results. Develop robust analytics. Use SQL/Python for data modeling and reproducible pipelines; compose self-serve datasets and dashboards to accelerate decision-making. Optimize channel strategy. Evaluate email, push, in-app, onsite, and lifecycle programs; recommend frequency, targeting, and creative strategies grounded in data. Tell the story. Translate complex analysis into clear, actionable recommendations for senior collaborators; influence roadmaps and CRM evolution. Improve the craft. Guide analysts, advocate for guidelines in documentation, code review, and experimentation hygiene; promote an inclusive, growth-focused culture. Safeguard data use. Partner with Legal/Privacy to ensure compliance (e.g., GDPR), guardrails, and responsible AI practices. QualificationsHands-on CRM analytics experience delivering impact in a consumer or marketplace context. Machine-learning & AI experience applied to CRM/personalization (e.g., propensity, churn, LTV/CLV modeling, recommendation/next-best action, uplift). Experimentation & statistics expertise, including test building, sample sizing, variance reduction, and causal inference. SQL and Python proficiency for data wrangling, modeling, and automation; familiarity with data warehouses and version control. Dashboarding & data visualization skills (Tableau preferred) to build clear, credible self-serve insights. Business sense proven through translating insights into strategies that yield measurable outcomes. Communication & collaborator leadership across Marketing, Product, and Engineering; ability to influence at executive level. Nice to haveExperience with marketing tech stacks (contact strategy decisioning/orchestration, unified data platforms, experimentation platforms) and event-level data. Familiarity with Spark/Databricks, Airflow, or similar for scalable pipelines. Knowledge of generative AI applications for CRM content/testing and guardrail development. Marketplace or two-sided platform experience. How you'll succeed hereYou balance scientific rigor with speed, automate the repeatable, and obsess over long-term customer value. You're comfortable shipping MVPs, learning fast, and setting a higher standard for ethical, privacy-aware analytics. Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay. eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statementto learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.The eBay Jobs websiteuses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.