com - Manager - Product Marketing

3 weeks ago

Jaipur, Rajasthan, India Thrillophilia Full time

Go-to-Market Strategy:

- Develop and execute GTM plans for product launches and feature updates.

- Product Positioning & Messaging: Craft compelling product narratives and unique value propositions that resonate with target audiences.

- Market Research & Insights: Conduct competitor analysis, customer interviews, and market research to inform product strategy and marketing tactics

- Sales Enablement: Develop sales tools, case studies, pitch decks, and training materials to support sales teams

- Content Development: Collaborate with content and design teams to produce blogs, landing pages, product videos, datasheets, and more.

- Cross-Functional Collaboration: Work closely with product, design, sales, and customer success teams to align on product priorities and customer needs

- Performance Tracking: Measure the success of campaigns and GTM initiatives, reporting on KPIs such as adoption, retention, and revenue impact.

- Customer Advocacy: Identify and cultivate customer success stories and case studies that support positioning and demand generation

- Required Skills & Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field (MBA is a plus). 3-7 years of experience in product marketing, preferably in B2B SaaS or tech environments.

- Strong understanding of marketing principles, customer segmentation, and competitive analysis. Excellent communication, storytelling, and presentation skills. Ability to collaborate cross-functionally and manage multiple projects.

- Proficiency in tools such as HubSpot, Salesforce, Google Analytics, and project management platforms (e.g., Asana, Trello, Jira). What We Offer. A fast-paced, collaborative, and growth-oriented environment.. Direct impact on products used by millions of global travelers.

- Flexible work culture and learning-focused ecosystem.. Why Join Us?. At Thrillophilia, you will be part of a team that is dedicated to redefining the future of travel. We have millions of users, but to reach the next milestone, we need fresh perspectives and bold ideas to perfect every product and process. Here, you won't find the typical startup clichs-there's no excess, no fluff, just the raw, exhilarating challenge of creating the future of travel.

(ref:iimjobs.com)

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