Digital Marketing Manager

2 weeks ago

Ahmedabad, Gujarat, India All 4 Season Full time

Position Summary:

We are looking for a Digital Marketing Manager to lead our marketing efforts and brand positioning in the luxury travel space. Based in Ahmedabad, this role demands a blend of creativity, leadership, coordination, and digital fluency. You will be responsible for managing a small internal team, coordinating with an external digital marketing agency, and aligning daily with the COO to ensure timely execution and brand consistency across all channels.

Key Responsibilities:

1. Strategy & Planning


• Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning.


• Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives.

2. Digital & Social Media Management


• Oversee marketing activities across Meta (Facebook), Instagram, LinkedIn, YouTube, and WhatsApp Business API (WABA).


• Coordinate with the digital marketing agency to execute targeted paid campaigns, content calendars, and performance tracking.


• Monitor platform analytics and optimize content strategies for engagement and conversion.

3. Internal Coordination & Stakeholder Management


• Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.


• Ensure timely collection and dissemination of information required for marketing activities.


• Report daily to the COO with key updates, campaign status, and departmental progress.

4. Content & Creative Direction


• Supervise content development including social media posts, blogs, newsletters, and campaign creatives.

Ensure messaging reflects the brand's tone, values, and premium positioning in the luxury travel segment.


• Coordinate with designers, content creators, and agency partners for timely deliverables.

5. Campaign Management & Lead Generation


• Execute and monitor brand and lead generation campaigns across digital platforms.

Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.


• Assist in planning client engagement activities, online contests, and promotional strategies.

6. Reporting & Analysis


• Analyze campaign performance data and share concise reports with the COO.


• Recommend improvements based on marketing trends, analytics, and competitor benchmarking.

Required Qualifications & Skills:


• Bachelor's or Master's degree in Marketing, Communications, or related field.


• 4–6 years of relevant marketing experience, preferably in the luxury, hospitality, or travel industry.


• Strong understanding of digital and social media marketing tools and analytics.


• Prior experience managing external agencies and small in-house teams.


• Excellent communication, time management, and multitasking skills.


• Highly organized with a strong sense of accountability and ownership.


• Creative flair with an eye for design, luxury aesthetics, and storytelling.

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