RateGain - Associate Director - Media Operations/Campaign Management

3 days ago

New Delhi, India RateGain Travel Technologies Pvt Ltd Full time

Associate Director - Media Operations/Campaign Management - Adtech/Programmatic - US RateGain:


- RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries, helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

- RateGain is one of the world's largest processors of electronic transactions, price points, and travel intent data, helping revenue management, distribution, and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises, and ferries drive better outcomes for their businesses.

This role is for US job market and it's a night shift role

Exploring the Role:

As Media Operations leader, you will be responsible for Managing a team of brand direct, programmatic media buyers and ad operations specialists for US Market to ensure RateGain's customer's advertising campaigns are set up successfully to deliver outstanding performance. In this role, you will work closely with the Client Success and Sales Team, ensuring completed flawlessly and delivering/exceeding campaign goals and critical metrics.

What You'll Do:

- Lead and Manage a Media Operations US team delivering detailed direct and programmatic ad execution across media properties (DV 360 & Meta)

- Work closely with Department head to develop processes, tools and operational cadence to ensure the success and growth of RateGain Media business.

- Participate in cross-functional team decisions and projects to improve overarching process, workflow, and growth of managed media.

- Lead and develop a team of ad operations specialists and programmatic media buyers; establish team goals and mentor team members

- Build foundational processes and standard methodologies within the ad tech/ops space by working with various ad tech platforms like ad servers, verification platforms and various measurement tracking tools

- Work with Product and Engineering to identify changes to internal Ad systems / tools that reduce the occurrence and impact of bottlenecks affecting delivery scalability, and improve the efficiency and quality of ad campaigns

- Provide high-level POVs on industry trends and impact to Advertising campaigns

Basic Qualifications:

- 10+ years' experience in Advertising, Programmatic Strategy, AdTech, consulting or operations at a data-driven, tech savvy company

- 7+ years' of people management experience especially with AdTech or Marketing consulting organization.

- Business administration degree or equivalent hands-on experience

- Ad operations/Campaign Management experience, with experience in programmatic campaign activation, performance, strategy, and planning

- Experience working within buying and trafficking platforms

- Expertise in working with ad servers SSPs, ad exchanges, DSPs, verification and data tools

- MS Excel and Salesforce, or other CRM, proficiency.

- Experience working with VAST/VPAID/HTML5 ad formats.

Preferred Qualifications:

- Knowledge of DFA/DCM, Sizmek, Innovid and various third-party video ad serving platforms

- Deep understanding of publisher monetization technologies for display, video, and audio - including GAM, header bidding, programmatic operations, affiliate marketing, and Digital Media

- Experience working with data management platforms (ex. Krux, Cxense, etc) and analytics tools (ex. Google Analytics, ComScore, etc) (ref:iimjobs.com)

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