Associate Media Manager

2 months ago


delhi, India Ather Energy Full time
You’ll be our: Associate Media Manager
You’ll be based at: IBC Knowledge Park, Bengaluru
You’ll be aligned with: Online Media Manager
You’ll be joining our: Marketing team
What you’ll do at Ather
Develop integrated media plans with agency teams primarily on digital channels.
Build and execute plans to lower CAC through Hyperlocal and Performance Marketing.
Ensure timely deployment and target delivery of live campaigns.
Analyze campaign performance to arrive at actionable learnings & maximize business impact.
Collaborate with cross functional teams to scale business contributions of owned media.
Here’s what we’re looking for
Strong understanding of media planning and marketing fundamentals.
Hands on experience with planning, buying and deployment of full funnel campaigns on biddable media, affiliates & direct publishers.
Deep understanding of digital media measurement and tracking tools & methodologies (Ad servers, Google Analytics, App Analytics).
Functional understanding of SEO/SEM/GMB best practices.
Qualification/Experience
Bachelor/Master Degree in Marketing/Media.
2 to 4 years of media planning experience at a network media agency on B2C brands or experience of working with new age brands driving business results.
Experience working on automotive brands & new age brands/growing categories is a plus.

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