Retention Manager

1 month ago

Gandhinagar, India XYLEM LEARNING Full time

Job Summary:

The Digital Marketing Retention Manager is responsible for developing and executing strategies that maximize customer retention, increase customer lifetime value (CLV), and drive loyalty across digital channels. This role involves analyzing customer behavior, crafting targeted retention campaigns, and leveraging digital marketing tools to enhance customer engagement. The ideal candidate will be data-driven, with a deep understanding of consumer lifecycle marketing, and have experience with email marketing, loyalty programs, and customer segmentation.


Key Responsibilities:


Retention Strategy Development:

  • Develop and implement customer retention strategies to increase customer loyalty and reduce churn.
  • Collaborate with cross-functional teams (Product, Customer Success, and Sales) to align retention strategies with overall business goals.
  • Build and optimize lifecycle marketing campaigns aimed at specific customer segments.


Customer Lifecycle Management:

  • Manage the end-to-end customer journey from onboarding to post-purchase, focusing on creating value-driven engagement.
  • Identify key points in the customer journey where engagement can be improved and design interventions.
  • Implement automated campaigns (email, SMS, push notifications) to drive engagement, repeat purchases, and loyalty.


Data Analysis & Segmentation:

  • Conduct deep analysis of customer behavior, purchase patterns, and engagement metrics.
  • Use data-driven insights to create segmented marketing campaigns for different customer groups.
  • Track and report retention KPIs such as churn rate, customer lifetime value, and retention rate.


Campaign Development & Optimization:

  • Plan, execute, and optimize multichannel marketing campaigns (email, social media, in-app messaging, etc.) focused on retention.
  • A/B test campaign content, timing, and channels to maximize effectiveness.
  • Work with creative teams to develop personalized and engaging content for each stage of the customer lifecycle.


Customer Feedback & Improvement:

  • Gather and analyze customer feedback through surveys, reviews, and other listening tools to identify areas for improvement.
  • Collaborate with product and customer success teams to resolve customer pain points and enhance the overall experience.
  • Monitor social media and other digital platforms for customer sentiment and trends.


Loyalty Program Management:

  • Oversee the development and management of customer loyalty programs, ensuring they align with retention goals.
  • Track and analyze the effectiveness of loyalty initiatives and refine them as needed to ensure customer engagement.


Technology & Tools Management:

  • Manage CRM and marketing automation platforms (e.g. webengage,Clevertap) to execute retention campaigns.
  • Stay updated with the latest tools, trends, and best practices in digital marketing and retention.
  • Leverage data and technology to automate and personalize customer communication at scale.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field. A master’s degree is a plus.
  • 5+ years of experience in digital marketing, with a strong focus on customer retention, lifecycle marketing, or CRM.
  • Proven experience in executing successful email marketing, loyalty programs, and retention campaigns.
  • Proficiency in CRM tools, marketing automation platforms, and analytics tools (webengage,Clevertap,Google Analytics, HubSpot, etc.).
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights.
  • Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
  • Strong communication and collaboration skills, with the ability to work effectively across teams.
  • Familiarity with A/B testing, customer segmentation, and personalization strategies.
  • Experience in eCommerce, SaaS, or subscription-based business models is a plus.


Key Metrics for Success:

  • Increase in customer retention rate
  • Reduction in churn rate
  • Growth in customer lifetime value (CLV)
  • Success of loyalty programs (engagement, satisfaction)
  • Performance of retention marketing campaigns (open rates, click-through rates, conversion rates)

  • Branch Operations Manager

    4 weeks ago

    gandhinagar, India SamePage Full time

    Equitas Bank is hiring for Branch Operation Manager - GandhinagarNote :Candidate with 5 year of Operation Experience of Banking Sector Only ApplyCandidate from Ahemdabad & Near by area of Gandhinagar only be consdierJob DescriptionCandidate Have to Maintain the branch operation Accuracy at all LevelsCandidate Have to Lead the Team of CRE CUM TellerCandidate...

  • SamePage | Branch Operations Manager

    4 weeks ago

    gandhinagar, India SamePage Full time

    Equitas Bank is hiring for Branch Operation Manager - Gandhinagar Note : Candidate with 5 year of Operation Experience of Banking Sector Only Apply Candidate from Ahemdabad & Near by area of Gandhinagar only be consdier Job Description Candidate Have to Maintain the branch operation Accuracy at all Levels Candidate Have to Lead the Team of CRE CUM...

  • Key Account Manager

    4 days ago

    Gandhinagar, India Recro Full time

    Experience: 4-6 yrsLocation: Bangalore Role: Key Accounts ManagerAbout RecroRecro is a developer-focused ecosystem that enables seamless matching of individual expertise with the right opportunities. We empower talented developers and fast-growing organizations to better find each other based on technical competencies and aspirations.Key...

  • Client Support Executive

    5 months ago

    Gandhinagar, India TECHWE INNOVATION PVT.LTD. Full time

    **Job Summary**:As a Client Support Executive at OnlineLR, you will be an integral part of our client support team, responsible for ensuring that our clients receive the best possible service and assistance. You will be the first point of contact for clients, addressing their inquiries, resolving issues, and ensuring their needs are met effectively and...

  • Senior Banking Operations Leader

    4 weeks ago

    Gandhinagar, Gujarat, India SamePage Full time

    SamePage is seeking a skilled Branch Operations Manager to lead our Gandhinagar branch.The ideal candidate will have 5+ years of experience in banking operations and be based in Ahmedabad or nearby areas.This role involves maintaining the branch's operational accuracy at all levels, leading a team of Customer Relationship Executives (CRE) and Tellers, and...

  • Senior Manager Business Operations

    6 hours ago

    Gandhinagar, India MRM Full time

    As a Senior Manager in Client Servicing at MRM, you will be responsible for managing key client relationships, overseeing digital marketing strategies, and ensuring that clients receive exceptional service. This role requires a strategic thinker with strong leadership and communication skills to lead client-facing teams, deliver impactful digital marketing...

  • Dean of University

    6 months ago

    Gandhinagar, India Mantras2Success consultants Full time

    Opening: 2 Nos. Job ID: 77942 Employment Type: Full Time Reference: Work Experience: 15.0 Year(s) To 20.0 Year(s) CTC Salary: 12.00 LPA TO 18.00 LPA Function: Top Management Industry: Education/Teaching/Training/E-Learning/EdTech Qualification: M.E./M.Tech - Computers; Ph.D/Doctorate - Computers **Location**: - Gandhinagar - Kalol **Dean plays a...

  • Key Account Manager

    2 days ago

    Gandhinagar, India SmartQ Full time

    Description of PositionThe Key Account Manager is responsible for the operations & management of the allocated cafeteria. It is expected to promote guest delight & ensure guest satisfaction & maintain a safe & hygienic environment for the F&B production & service at all respective cafeterias.It is also expected by KAM to have a financial understanding of the...

  • Area Admissions Officer

    3 weeks ago

    Gandhinagar, India Quantean Full time

    Ensure a delightful customer service experience by developing a strong rapport with the Student & Parents. Addressing the concerns of Students & Parents by offering a quick resolution. Collaborate and consult with parents, teachers, branch head and any other stakeholders to ensure a favorable learning environment for the student. Ensure collection of...

  • Area Admissions Officer

    6 months ago

    Gandhinagar, India Quantean Full time

    Ensure a delightful customer service experience by developing a strong rapport with the Student & Parents. Addressing the concerns of Students & Parents by offering a quick resolution. Collaborate and consult with parents, teachers, branch head and any other stakeholders to ensure a favorable learning environment for the student. Ensure collection of...

  • Area Admissions Officer

    1 week ago

    Gandhinagar, India Quantean Full time

    Ensure a delightful customer service experience by developing a strong rapport with the Student & Parents. Addressing the concerns of Students & Parents by offering a quick resolution. Collaborate and consult with parents, teachers, branch head and any other stakeholders to ensure a favorable learning environment for the student. Ensure collection of...

  • Tele Marketing

    6 months ago

    Gandhinagar, India Eco Transport Solutions Private Limited Full time

    **Job description** We are looking for a highly motivated individual to take up the role of Tele Marketing in our team. The job is to reach out to various customers over the phone, explain them the product & features and deliver value to the customers. **Roles and Responsibilities: - ** - Converts inquiries into sales by answering inbound /outbound...

  • Key Account Manager

    6 hours ago

    Gandhinagar, India SmartQ Full time

    Are you passionate about managing and nurturing relationships with key clients/customers of a business? If your response is a resounding yes, then we are hunting for you.As a Key Account Manager at SmartQ, your primary goal will be to ensure client satisfaction, retention, and growth of the business. Fostering, sustainable, and profitable relationships with...

  • Service Executive

    2 months ago

    Gandhinagar, India Green Field Control System (I) Pvt Ltd Full time

    **Job Summary**: The Service Executive is responsible for providing excellent customer service by managing and resolving client issues promptly and efficiently. The role involves coordinating with internal teams to ensure smooth service delivery, addressing customer complaints, and ensuring high levels of customer satisfaction. The Service Executive will...

  • HR Business Partner

    1 week ago

    Gandhinagar, India In Solutions Global Limited Full time

    About:The ideal candidate will have experience in all areas related to the human resources field. They should be comfortable onboarding new candidates and collecting necessary background information as well as assisting employees while at work. This candidate should work closely with management in order to provide training for employees and establish ways to...

  • Sales Representative

    2 months ago

    Gandhinagar, India Subhm Polyplast Full time

    Job Summary: Key Responsibilities: Strategic Planning: 1.⁠ ⁠Develop and implement comprehensive sales strategies to meet or exceed revenue targets. 2.⁠ ⁠Analyze market trends, competitor activity, and customer needs to inform sales strategies. Team Management: 1.⁠ ⁠Lead, motivate, and coach a high-performing sales team. 2.⁠ ⁠Recruit,...

  • Smt Technician

    6 months ago

    Gandhinagar, India Everest Instruments Pvt Ltd Full time

    **Designation: SMT Technician (IC Programming) - Production **Authorities**: Responsible for handle Production Department SMT Components & IC Data Record management - Maintain production control records and provide information to production manager. - Insert production entry in ERP. Final Testing of a product as per given test procedure - IC-Integrated...

  • International Sales Executive

    6 months ago

    Gandhinagar, India Ceorra Technologies Private Limited Full time

    Strategic Planning: 1. Develop and implement sales strategies to drive business growth and achieve revenue targets. 2. Analyze market trends and competitor activities to identify opportunities for expansion. Team Leadership: 1. Lead, mentor, and motivate the sales team to achieve individual and collective sales targets. 2.Provide guidance, training, and...

  • CRM Executive

    6 months ago

    Gandhinagar, India Swagat Group Full time

    **About Us** **Swagat Group** is a **construction & real estate company** committed to build aspirations and delivering value. In the last 50+ years, we have developed over 1 Cr. sq. ft. of prime high-rise housing, bungalows, Villa, Condominiums & Commercial Buildings etc. across Gujarat. Over 40,000 happy smiles across 75+ landmark properties stand...

  • Co-founder & Partner

    6 months ago

    Gandhinagar, India Infinitrix Consulting Pvt Ltd Full time

    **Job Title**: Co-founder and Partner - Recruitment Agency Background Considered **Type**: Partnership (50%-50% Profit Sharing) - Initially **Company Overview**: Infinitrix Consulting is a dynamic and rapidly growing startup recruitment agency specializing in IT, ITES, BPO, KPO, Manufacturing, Edtech, BFSI, and the Retail industry. We pride ourselves on...