
Manager - Marketing
4 weeks ago
Role: Manager - Marketing
Experience: 3-5 Years
Location: Delhi
About the Company:
At WeCredit, we partner with heading NBFCs to help Customers find the best online financial solutions, including quick and hassle-free loans. Our skilled team provides assistance every step of the way, from Completing your loan documents to ensuring fast disbursal of funds. About the Role: WeCredit is seeking a dynamic and results-driven Marketing Manager to lead and execute end to-end marketing initiatives across digital channels. The ideal candidate should possess a well rounded understanding of modern marketing, with hands-on experience in SEO/SEM, social media management, content creation, and campaign execution (SMS/RCS). Prior experience in the fintech space is highly preferred. Key
Responsibilities:
- Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.
- Manage and optimize SEO/SEM to improve search rankings and organic traffic.
- Plan and execute targeted SMS/RCS marketing campaigns with measurable outcomes.
- Oversee and manage social media channels (LinkedIn, Instagram, etc.), ensuring consistent brand voice and engagement.
- Collaborate with internal teams to create compelling and relevant content - blogs, landing pages, emailers, etc.
- Track, analyze, and report on key performance metrics across campaigns and platforms.
- Coordinate with design and product teams for marketing assets, creatives, and messaging.
- Stay updated on industry trends, tools, and competitor activity.
Requirements:
- 3-5 years of experience in marketing, preferably in a fintech or startup environment.
- Strong knowledge of digital marketing tools and analytics platforms.
- Proven track record in managing SEO/SEM, social media strategies, and content marketing.
- Experience with SMS/RCS campaign tools and customer segmentation.
- Excellent communication and writing skills. - Ability to work independently and lead cross-functional collaboration.
Preferred:
- Experience in B2C fintech marketing or performance-driven environments.
- Knowledge of marketing automation and CRM tools.
- Creative mindset with data-driven decision-making skills.
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