Manager - Marketing

4 weeks ago

Delhi, Delhi, India WeCredit Full time

Role: Manager - Marketing

Experience: 3-5 Years

Location: Delhi

About the Company:

At WeCredit, we partner with heading NBFCs to help Customers find the best online financial solutions, including quick and hassle-free loans. Our skilled team provides assistance every step of the way, from Completing your loan documents to ensuring fast disbursal of funds. About the Role: WeCredit is seeking a dynamic and results-driven Marketing Manager to lead and execute end to-end marketing initiatives across digital channels. The ideal candidate should possess a well rounded understanding of modern marketing, with hands-on experience in SEO/SEM, social media management, content creation, and campaign execution (SMS/RCS). Prior experience in the fintech space is highly preferred. Key

Responsibilities:

- Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.

- Manage and optimize SEO/SEM to improve search rankings and organic traffic.

- Plan and execute targeted SMS/RCS marketing campaigns with measurable outcomes.

- Oversee and manage social media channels (LinkedIn, Instagram, etc.), ensuring consistent brand voice and engagement.

- Collaborate with internal teams to create compelling and relevant content - blogs, landing pages, emailers, etc.

- Track, analyze, and report on key performance metrics across campaigns and platforms.

- Coordinate with design and product teams for marketing assets, creatives, and messaging.

- Stay updated on industry trends, tools, and competitor activity.

Requirements:

- 3-5 years of experience in marketing, preferably in a fintech or startup environment.

- Strong knowledge of digital marketing tools and analytics platforms.

- Proven track record in managing SEO/SEM, social media strategies, and content marketing.

- Experience with SMS/RCS campaign tools and customer segmentation.

- Excellent communication and writing skills. - Ability to work independently and lead cross-functional collaboration.

Preferred:

- Experience in B2C fintech marketing or performance-driven environments.

- Knowledge of marketing automation and CRM tools.

- Creative mindset with data-driven decision-making skills.

(ref:iimjobs.com)

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