Head - Marketing

5 days ago

Bengaluru, India Pluckwalk Technologies Private Limited Full time

Head of Marketing

We are seeking a strategic and hands-on Head of Marketing to lead our brand, digital, and offline marketing initiatives. The ideal candidate will be a creative thinker with strong execution capabilities, who can drive brand visibility, customer engagement, and business growth across all channels.


Key Responsibilities:

- Build a consistent brand experience across all customer touchpoints

- Lead brand campaigns, storytelling, partnerships, and PR initiatives

- Measure offline channel performance and impact

- Lead a multidisciplinary marketing team and manage external agencies

- Develop annual marketing plans aligned with business objectives

- Track KPIs and marketing ROI across all channels

- Drive performance marketing across paid and organic channels (Google, Meta, SEO, etc.)

- Oversee digital media planning, execution, and ROI optimization

- Manage CRM, email marketing, automation, and analytics tools

- Plan and execute on-ground activations, events, retail promotions, and ATL campaigns (OOH, print, radio, 7+ years of experience in marketing with strong exposure to brand, digital, and offline strategies

- Proven success in building impactful marketing campaigns that drive business growth


- Excellent leadership, communication, and project management skills

- Data-driven mindset with strong analytical and creative balance

- MBA or equivalent degree preferred


(ref:iimjobs.com)

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