Jaipur Rugs

3 weeks ago

Jaipur, India Jaipur Rugs Full time

Key Responsibilities:

Website Management & Updates:

- Oversee daily site operations including product listing updates, banner changes, UX enhancements.

- Coordinate with development team to ensure timely deployment of new features and bug fixes.

Product Experience Optimization:

- Work with design and UX teams to improve customer journey, navigation, and page-level content (PDP, PLP).

- Collaborate with content and SEO teams to ensure on-page elements like Meta titles, H1s, and descriptions are optimized.

Data & Performance Tracking:

- Use Google Analytics, GA4, and heatmaps (Hotjar/Clarity) to monitor website traffic and performance.

- Track key KPIs like bounce rate, session duration, conversion rate, cart abandonment, and propose action plans.

Project Coordination & Feature Rollouts:

- Act as a bridge between the tech and business teams during feature development sprints.

- Maintain task trackers to ensure timely delivery and issue resolution.

Campaign & Merchandising Support:

- Support execution of new campaigns, seasonal refreshes, and collections.

- Coordinate landing pages, navigation tags, and homepage banners in sync with brand goals.

Skills & Tools Required:

- Strong understanding of ecommerce platforms (Shopify/Custom CMS).

- Proficiency in Google Analytics (GA4), Google Tag Manager.

- Familiarity with Jira, Trello, or other project management tools.

- Working knowledge of UX/UI basics and tools like Figma or Adobe XD.

- Basic understanding of HTML/CSS is a plus.

- Strong communication and coordination skills.

Performance Metrics / KPIs:.

- Website uptime & speed optimization.

- % Reduction in bounce rate or cart abandonment.

- Conversion rate improvements.

- Timely execution of feature launches and campaigns.

- User experience feedback and QA accuracy.

Preferred Background:

- Bachelor's degree in Computer Science, Business, Marketing, or related field.

- Prior experience in ecommerce or D2C brand preferred.

- Detail-oriented with a passion for improving customer digital experiences.

(ref:iimjobs.com)

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