Jaipur Rugs

3 weeks ago

Jaipur, India Jaipur Rugs Full time

- Strategy Formulation and Branding - Spearheading the unique brand positioning of JAIPUR that will reflect the core values of the Founder throughout the organization as well as in the various communications that are being made with buyers, consumers and other stakeholders.- The products that are manufactured by JAIPUR need to be marketed to the existing as prospective buyers and customers in such a way that they get to know about not just the products but also the process and significant stories associated with their making - the life stories and smiles of the artisans, their families.- Get involved with key strategic decision making of the organization as a business partner and help lay down a branding and marketing roadmap with clear lines in the sand - the timelines and targets that team members will adhere to in delivering results;.- Visualize and lead communications planning for regional product launches, B2B story telling, brand activities, promotion, impact stories, CSR practices, for international markets, tourists.- Analyze company's business in its competitive context research the industry, countries, competitors and the target audience.- Undertake thorough competitor analysis - their product range, designs, customers, target audience, pricing etc and analyzing the point of differentiation from Jaipur Rugs.- Planning the editorial calendar and content proposition.- Collaborating with content management teams, creative teams, and writers to implement the strategy.- Overseeing writing style and tone for all content.- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.- Developing editorial strategy, so content is consistent across all delivery platforms.- Conducting periodic content audits.- Tracking and calculating content ROI.- Ensuring that content strategy meets business objectives.- Strategizing and improving content delivery and promotion.- Analyzing content marketing strategy to evaluate whether it's working or not.Academic and Professional Qualifications:.- Post Graduate in relevant field.- 5-6 years of relevant experience. Desired Background:.- Must have empathy, love and compassion as integral part of his/her self then only the person will be able to lead the presented portfolio in its entirety.- A firm believer and practitioner of organizational philosophy, values and culture so as to imbibe that in his/her day to day interaction with the customers. (ref:iimjobs.com)

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