Specialist - Performance Marketing - D2C

4 weeks ago

Bengaluru, India Hiregenie Full time

Job Summary : Hiring a Performance Marketing Specialist with 3 to 6 years of work experience and hands-on experience in D2C marketing for a Bangalore-based, Series A, well-funded footwear brand founded by international shoe experts from the U.S. , Italy, and India.

The company has been growing by 2x year-on-year with a proven track record in both B2B and e-commerce channels, with growing demand for exports.

Location: Koramangala, Bangalore


Job Responsibilities: 1.

Campaign Management:

- Plan, execute, and optimize digital marketing campaigns across various platforms, such as Google Ads, Meta Ads, Amazon Ads, Flipkart Ads etc

- Develop and manage paid search, display other performance-based marketing initiatives.

2. Data Analysis:

- Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, ROI, and customer acquisition costs.

- Use data-driven insights to adjust strategies, allocate budgets effectively, and improve campaign performance on a daily basis.

3. Keyword and Audience Research:

- Conduct thorough keyword research and competitive analysis to inform campaign targeting and content strategies.

- Define and target specific audience segments to maximize the impact of marketing efforts.

4. Ad Creative and Landing Page Optimization:

- Collaborate with creative and content teams to develop compelling ad creatives and landing page experiences.

- Continuously A/B test ad copy, visuals, and landing page elements to improve conversion rates.

5. Budget Management:

- Manage advertising budgets, ensuring efficient allocation across channels and product groups and monitoring of spends to achieve the best possible results.

6. SEO and SEM Integration:

- Integrate performance marketing efforts with search engine optimization (SEO) and search engine marketing (SEM) strategies to create a holistic approach to online visibility.

7. Reporting and Reporting Tools:

- Prepare regular reports and presentations that highlight campaign performance, key insights, and recommended actions.

- Utilize analytics tools, such as Google Analytics and marketing automation platforms, to track and assess results.

8. Testing and Experimentation:

- Stay updated on industry best practices and emerging trends, and implement innovative strategies to improve performance Bachelor's / Master's degree in marketing, Business, or a related field.

- D2C experience is a must

- Proven experience in performance marketing, including managing paid advertising campaigns for Ecommerce brands.

- Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, Amazon Ads and others.

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Excellent communication and project management skills.

- Experience with SEO and SEM strategies is a plus.

- Knowledge of marketing analytics tools, such as Google Analytics or similar platforms.

- Certification in relevant advertising platforms is preferred.

(ref:iimjobs.com)

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