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performance marketing specialist

1 month ago

Coimbatore, India Coloressence Full time

Coloressence, one of the fastest growing 'Made in India' color cosmetics brands, is dedicated to producing and promoting high-quality cosmetics at competitive prices.


Role Description

This is a full-time on-site role for a Performance Marketing Manager at Coloressence in New Delhi. The role involves overseeing and implementing marketing campaigns to drive customer acquisition, engagement, and retention. The Performance Marketing Manager will analyze data, optimize strategies, and collaborate with cross-functional teams to achieve marketing objectives through Google Ads, Meta, SEO and SEM strategies. The candidate should also have knowledge of running ads on Amazon/Flipkart/Mynta etc.


Qualifications

  • Experience in Performance Marketing, Digital Marketing, and Marketing Analytics
  • Proficiency in Google Analytics, Google Ads, and other marketing tools
  • Proficiency in running ads on Amazon/Flipkart/Myntra/Zepto etc.
  • Experience in whatsapp marketing.
  • Strong analytical skills and data-driven mindset
  • Knowledge of SEO/SEM and social media advertising
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and adapt to changes
  • Bachelor's degree in Marketing, Business, or related field