Marketing Specialist

3 weeks ago


Visakhapatnam, India Unity Growth Full time
Job Title: Marketing Specialist
Experience: 8+ years
CTC: 8 LPA to 10 LPA
Location: Visakhapatnam
Work Hours: 8pm to 5am
About Us:
Unity Growth Fund is a VC-PE firm based in the U.S., specializing in groundbreaking early and late-stage private companies in transformational tech space. We are dedicated to propelling technological innovations and entrepreneurial spirit, helping to shape the future of the global market.
Role Overview:
We are looking for an experienced Marketing Specialist to enhance our brand presence and drive engagement across multiple digital platforms, including social media channels like Instagram, , Twitter, as well as through Google Ads and other digital marketing strategies.
Key Responsibilities:
Develop and implement comprehensive digital marketing strategies to increase brand visibility and investor engagement across various online platforms.
Manage daily social media operations, including content creation, scheduling, posting, and audience interaction.
Design and execute advertising campaigns on platforms such as Google Ads, , and other relevant digital channels.
Monitor, analyze, and report on the performance of marketing campaigns and social media activities, using data to drive better results.
Collaborate with internal teams to create marketing materials and ensure consistent messaging across all channels.
Stay up-to-date with digital technology trends and social media best practices to keep our marketing strategies ahead of the curve.
Manage email marketing campaigns, including the creation of newsletters and promotional emails.
Engage with online communities and respond to comments and customer queries in a timely manner.
Develop a content calendar and coordinate with graphics and web development teams to ensure a cohesive visual style and brand message.
Qualifications:
Bachelor's degree in Marketing, Communications, Business Administration, or related field.
Minimum of 8 years' experience in a digital marketing role, with a strong background in social media management and digital advertising.
Proven track record of creating and executing effective social media strategies and digital marketing campaigns.
High proficiency in digital analytics tools (Google Analytics, Facebook Insights, etc.) and social media management tools (Hootsuite, Buffer, etc.).
Excellent communication skills, both written and verbal, with the ability to craft engaging content for a variety of audiences.
Creative thinker with strong problem-solving skills and the ability to thrive in a fast-paced, dynamic environment.
Experience in managing SEO/SEM and lead generation strategies is a plus.
Knowledge of graphic design principles and tools (e.g., Adobe Creative Suite, Canva) would be beneficial.

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