Digital Marketing Manager, Partner Channel

3 days ago

Coimbatore, India SelectHub Full time

About SelectHub:


Ranked among the top 50 fastest-growing software companies by Inc. Magazine for two consecutive years, SelectHub is a leader in Technology Selection Management (TSM). We offer a cloud-based software platform and crowd-sourced best practices for selecting and comparing enterprise software for businesses.

With over 12 years of cumulative buyer intent data, our in-house analyst team produces valuable research and accumulates high-volume real-time business software purchasing data. This data supports software vendors (ISVs) and resellers (VARs) in their marketing, product management, and sales planning.

On average, 60% of software buyers interact with us during their buying cycle. Our website, blog, and content assets generate over 62 million impressions annually through organic and paid advertising, partner properties, social media, email, and offline interactions, reaching over 35 million unique users worldwide.


About the Role:

Working in Partner Channel marketing, you will be supported by an interdisciplinary team to develop and execute marketing strategies to promote SelectHub’s assets and content in partner channels and on company sites. You will also be a liaison for campaigns between SelectHub and its partners:


● B2B Content Promotion: You will create promotions (copy and images) for market reports and guides to attract download registrations from enterprise software buyers in 70+ categories such as ERP, CRM, HR, etc..


● Landing Page and Web Page Creation: You will create product pages for digital assets and high-converting landing pages for lead generation. You will also assist in creating and deploying email nurture campaigns to drive engagement and downloads of related assets.


● Analytics and Strategy: You will leverage your lead generation experience to analyze lead volume data, find new campaign opportunities, and optimize existing campaigns and spending. 


Your Responsibilities:

  • Create landing pages and site product pages
  • Copywriting using market, keyword, and SEO/SEM research
  • Creating and modifying graphics using Photoshop or similar
  • Tracking and reporting on lead data to optimize campaigns
  • Email marketing and nurturing
  • Interface with partners, providing asset elements and field data
  • Competitive analysis and digital asset opportunity recommendations
  • Assist with lead generation cost reconciliation
  • Assist with social media opportunities


What You’ll Need to Succeed:

  • 5+ years of experience in B2B digital marketing (preferably in software) driving lead generation
  • Superior copywriting skills in English
  • B2B email marketing experience is a plus
  • Creativity and design skills using web tools, Photoshop, Canva, etc..
  • Fluency in SEO/SEM strategies and analytics
  • Experience with marketing automation tools such as HubSpot
  • Experience creating pages and forms in tools such as Unbounce
  • Experience with content management systems (WordPress or similar)
  • Ability to distill complex information into marketing communications
  • Ability to work autonomously


What We Offer:

  • Competitive pay with opportunities for advancement
  • Supportive work environment, including highly skilled resources
  • Flexibility to work remotely
  • An opportunity to go global and be a part of something big


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