Digital Marketing Manager

2 weeks ago

Coimbatore, India Responsive Full time
About Responsive
Responsive (formerly RFPIO) is the global leader in strategic response management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk and improve employee experiences. Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO and Coimbatore, India. Learn more at responsive.io .
About the Role
As a key member of our Growth team, you will own and execute marketing programs that engage and convert high-value accounts. You’ll collaborate cross-functionally to develop multi-channel strategies to drive pipeline and revenue growth, enhance personalized marketing efforts, increase customer acquisition, and optimize CAC efficiency.
Essential Responsibilities
Design, implement, and optimize multi-channel ABM campaigns across email marketing, digital advertising, webinars, and events to engage target accounts throughout the buyer journey.
Utilize predictive analytics and scoring models to prioritize high-value accounts, tailoring messaging to key buying groups in ways that differentiate our solutions.
Craft compelling messaging and copy for landing pages, emails, ads, and outreach sequences in collaboration with Sales, Marketing, and customer success teams.
Develop tailored campaigns for each account segment, ensuring relevance and resonance with target audiences.
Oversee the creation of personalized landing page experiences for target accounts, including chat strategies and CRO to maximize engagement and conversion.
Manage paid media on LinkedIn, Meta, and other industry channels, while piloting new vendors and creative strategies to fuel acquisition.
Collaborate with the creative team to test and optimize campaign concepts across all channels.
Manage review site strategies on platforms such as G2, Capterra, GetApp, and Software Advice to enhance our presence.
Measure and report on the success of ABM initiatives, including key metrics such as account engagement, opportunity and meeting conversions, pipeline contribution, and revenue impact.
Education
BA/BS degree or equivalent work experience.
Experience
8 to 10 years of experience, in demand generation, managing PPC campaigns, integrated campaigns, or Account Based Marketing.
Knowledge, Ability & Skills
Proven success in driving growth at a B2B company with a deep understanding of digital marketing strategies.
Comfortable working remotely, with the flexibility to collaborate across time zones (PT preferred).
Expert in ABM technologies, predictive analytics, and audience segmentation.
Proficient in working with 6sense, Salesforce, Hubspot, CMS, and GA4.
Strong analytical skills with a focus on tracking, analyzing, and optimizing performance.
Self-motivated, results-driven, and able to work independently as well as in a team environment.

  • Digital Marketing Fresher

    6 months ago

    Coimbatore, India Plan Z2B Marketing Solutions Full time

    We are seeking a highly motivated and enthusiastic Digital Marketing Fresher to join our dynamic marketing team. As a Digital Marketing Fresher, you will work closely with our marketing professionals to support various digital marketing initiatives and campaigns. This is an excellent opportunity for a recent graduate with a digital marketing certificate to...

  • Digital Marketing Executive

    6 months ago

    Coimbatore, India Plan Z2B Marketing Solutions Full time

    **Responsibilities**: - Develop and implement digital marketing strategies to achieve business objectives - Manage Google Ads campaigns, including keyword research, ad creation, bid management, and performance tracking - Create and optimize Facebook Ads campaigns to increase brand awareness and drive conversions - Conduct thorough keyword research and...

  • Digital Marketing Intern

    5 months ago

    Coimbatore, India Plan Z2B Marketing Solutions Full time

    **Responsibilities**: - Assist in managing social media accounts, including content creation, scheduling, and engagement, to build brand presence and engage with the target audience. - Conduct research on industry trends, competitors, and target audience to inform digital marketing strategies. - Help optimize website content for SEO, including keyword...

  • Digital Marketing Intern

    6 months ago

    Coimbatore, India Two Stones Digital Pvt Ltd Full time

    **Digital Marketing Intern Overview**: Join our vibrant marketing team for hands-on experience in the dynamic field of digital marketing. As a key team member, you'll assist in executing campaigns, analyzing data, and contributing to our online success. **Key Responsibilities**: **Content Creation and Social Media**: - Develop engaging content for digital...

  • Digital Marketing Executive

    5 months ago

    Coimbatore, Tamil Nadu, India Plan Z2B Marketing Solutions Full time

    **Responsibilities**: - Develop and implement digital marketing strategies to achieve business objectives - Manage Google Ads campaigns, including keyword research, ad creation, bid management, and performance tracking - Create and optimize Facebook Ads campaigns to increase brand awareness and drive conversions - Conduct thorough keyword research and...

  • Digital Marketing Executive

    6 months ago

    Coimbatore, Tamil Nadu, India Plan Z2B Marketing Solutions Full time

    **Responsibilities**: - Develop and implement digital marketing strategies to achieve business objectives - Manage Google Ads campaigns, including keyword research, ad creation, bid management, and performance tracking - Create and optimize Facebook Ads campaigns to increase brand awareness and drive conversions - Conduct thorough keyword research and...

  • Digital Marketing Intern

    5 months ago

    Peelamedu, Coimbatore, Tamil Nadu, India HD media marketing Full time

    HD Media Marketing, We are Digital Marketing Institute & Agency located in Coimbatore, Tamil nadu. We are seeking a motivated and enthusiastic individual to join our team as a Digital Marketing Intern. In this role, you will work closely with our marketing team to assist in executing digital marketing strategies across various online platforms. This...

  • Digital Marketing Manager

    2 months ago

    Coimbatore, India QBrainX Inc Full time

    Job Title : Digital Marketing Manager (Female candidates are preferred)Exp level - 8+ yearsLocation : Coimbatore (Work From Office)- Female candidate is preferred- Looking for an immediate joiner or who can join us with in 20 to 30 days is Preferred.Job Summary :We are looking for a highly skilled Digital Marketing Manager with over 8 years of experience,...

  • Digital Marketing&content Writer

    6 months ago

    Coimbatore, India Universal Digital Innovators Full time

    We are looking to hire a dedicated content writer with digital marketing experience to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by...

  • Digital marketing manager

    2 weeks ago

    Coimbatore, India Ezio Solutions Private Limited Full time

    Job Description We're seeking a strategic and hands-on Digital Marketing Team Lead to drive our online presence and lead a dynamic marketing team.   Key Responsibilities: - Lead and mentor a cross-functional digital marketing team - Develop and execute data-driven multi-channel marketing strategies - Oversee content strategy across social media,...

  • Digital Marketing Executive

    6 months ago

    Coimbatore, Tamil Nadu, India Plan Z2B Marketing Solutions Full time

    **Duration: 3 months** Are you a recent graduate eager to kickstart your career in digital marketing? We have an exciting opportunity for you! We are seeking passionate and motivated individuals to join our team as Digital Marketing Executives on a 3-month internship basis. **Note**: No Salary Offering **Responsibilities**: - Assist in the development...

  • Digital Marketing Manager

    2 weeks ago

    Coimbatore, India Ezio Solutions Private Limited Full time

    Job DescriptionWe're seeking a strategic and hands-on Digital Marketing Team Lead to drive our online presence and lead a dynamic marketing team.Key Responsibilities:- Lead and mentor a cross-functional digital marketing team- Develop and execute data-driven multi-channel marketing strategies- Oversee content strategy across social media, email, and website-...

  • Digital Marketing Manager

    1 month ago

    Coimbatore, India Cheran Group Of Companies Full time

    Job Title : Head Digital MarketingReports To : MDLocation : CoimbatoreSummary:Head Digital Marketing is responsible for Marketing Strategy for our group institutions through market research, competitive analysis, pricing and Parent's engagement. To create and sustain the activities geared towards ensuring admissions target.Duties...

  • Digital marketing manager

    2 weeks ago

    Coimbatore, India SHAMLA TECH SOLUTIONS Full time

    Company Description SHAMLA TECH SOLUTIONS is an ISO:9001 and Gold Certified Enterprise Application Development Company based in Coimbatore. We are a fast-growing tech company delivering cutting-edge AI, blockchain, and digital transformation solutions. We are one of the very few companies in India providing end-to-end solutions across Web 3.0 including AI,...

  • Digital marketing manager

    2 weeks ago

    Coimbatore, India SHAMLA TECH SOLUTIONS Full time

    Company DescriptionSHAMLA TECH SOLUTIONS is an ISO:9001 and Gold Certified Enterprise Application Development Company based in Coimbatore. We are a fast-growing tech company delivering cutting-edge AI, blockchain, and digital transformation solutions. We are one of the very few companies in India providing end-to-end solutions across Web 3.0 including AI,...

  • Digital Marketing Manager

    2 weeks ago

    Coimbatore, India Ezio Solutions Private Limited Full time

    Job DescriptionWe're seeking a strategic and hands-on Digital Marketing Team Lead to drive our online presence and lead a dynamic marketing team. Key Responsibilities: - Lead and mentor a cross-functional digital marketing team - Develop and execute data-driven multi-channel marketing strategies - Oversee content strategy across social media, email, and...

  • Digital Marketing Manager

    2 weeks ago

    coimbatore, India Ezio Solutions Private Limited Full time

    Job Description We're seeking a strategic and hands-on Digital Marketing Team Lead to drive our online presence and lead a dynamic marketing team.   Key Responsibilities: - Lead and mentor a cross-functional digital marketing team - Develop and execute data-driven multi-channel marketing strategies - Oversee content strategy across social media, email,...

  • Digital Marketing Manager

    2 weeks ago

    Coimbatore, India Ezio Solutions Private Limited Full time

    Job DescriptionWe're seeking a strategic and hands-on Digital Marketing Team Lead to drive our online presence and lead a dynamic marketing team. Key Responsibilities: - Lead and mentor a cross-functional digital marketing team - Develop and execute data-driven multi-channel marketing strategies - Oversee content strategy across social media, email, and...

  • Digital Marketing Manager

    2 weeks ago

    Coimbatore, India SHAMLA TECH SOLUTIONS Full time

    Company DescriptionSHAMLA TECH SOLUTIONS is an ISO:9001 and Gold Certified Enterprise Application Development Company based in Coimbatore. We are a fast-growing tech company delivering cutting-edge AI, blockchain, and digital transformation solutions. We are one of the very few companies in India providing end-to-end solutions across Web 3.0 including AI,...

  • Digital Marketing Manager

    2 weeks ago

    Coimbatore, India SHAMLA TECH SOLUTIONS Full time

    Company DescriptionSHAMLA TECH SOLUTIONS is an ISO:9001 and Gold Certified Enterprise Application Development Company based in Coimbatore. We are a fast-growing tech company delivering cutting-edge AI, blockchain, and digital transformation solutions. We are one of the very few companies in India providing end-to-end solutions across Web 3.0 including AI,...