Motor Works

Location : Pune

Type : Full Time, Work from Office

Experience : 10-13 yrs.

About Matter :

Matter is a user-centric, intelligent green technology start-up, poised to break the boundaries between the automotive industry, user experience and information technology with products and services that integrate new energy, intelligent technology and business models.

Our team is human - thoughtful, approachable, curious, reliable and accountable.

We are passionate about tackling some of the biggest challenges in technology.

What we're looking for :

- We are looking for a visionary creative leader to take charge of Matter's brand storytelling, visual identity, and communication design.

- As the Creative Director (Principal Designer), you will be responsible for defining Matter's creative vision across digital, print, spatial, and experiential channels, ensuring that every touchpoint with our customers is engaging, immersive, and deeply connected to the brand.

- This is a purely creative and subject matter expert role - you will define the creative vision, lead groundbreaking projects, and collaborate closely with the head of department, internal stakeholders, and external partners to push the boundaries of what's possible in automotive communication design.

- If you live and breathe automotive culture, are obsessed with storytelling, and have a deep passion for creative excellence, this role is for you We prefer someone who loves collaborating with others and isn't afraid to roll-up their sleeves and do whatever it takes to get the job done.

What you will own and do:

- Creative Vision & Brand Storytelling

- Define and own the creative vision for Matter's brand, ensuring consistency across all communication channels.

- Craft compelling brand stories that integrate Matter's automotive, technology, and user experience innovations into highly engaging narratives.

- Develop high-impact visual and storytelling strategies that align with business objectives and elevate the brand's market presence.

- Push creative boundaries by leveraging emerging trends, technologies, and storytelling techniques in automotive design and communication.

Multi-Channel Communication & Design Excellence

- Lead the conceptualization and creative execution of brand campaigns, product launches, digital experiences, spatial experiences, motion graphics, and print communications.

- Ensure cohesive brand storytelling across all digital, print, in-store, experiential, and interactive mediums.

- Spearhead design innovation in motion graphics, visual storytelling, immersive experience design, and cutting-edge digital communication formats.

- Maintain an obsession for detail, typography, colour, and form, ensuring that all communication assets meet the highest creative and execution standards.

Leadership & Collaboration

- Act as the subject matter expert and creative thought leader within the Communication Design Department.

- Partner with the Head of Communication Design Department to execute creative strategies that drive business and customer engagement goals.

- Provide creative direction, mentorship, and inspiration to design teams, ensuring that projects meet brand and business expectations.

- Work closely with Marketing, Product, Sales, CX, and other teams to ensure design excellence and strategic alignment across all brand and customer touchpoints.

- Present and defend creative concepts to internal leadership, external partners, and cross-functional teams, articulating the value and impact of the creative vision.

Stakeholder & External Partner Collaboration

- Collaborate with external creative agencies, production houses, and vendors to ensure high-quality execution of Matter's creative vision.

- Be the voice of creative leadership when working with external partners, guiding them on brand requirements and creative direction.

- Regularly present creative concepts and ideas to internal and external stakeholders, ensuring buy-in and alignment with Matter's brand identity.

What you will bring to us :

- 10+ years of experience in brand storytelling, creative direction, and communication design, preferably in automotive, technology, or lifestyle brands.

- An automotive enthusiast who deeply understands automotive aesthetics, communication, and branding.

- A visionary creative thinker who can push the boundaries of brand storytelling, motion graphics, and immersive brand experiences.

- Exceptional design expertise across branding, visual identity, campaign storytelling, motion graphics, digital experience, print, and experiential design.

- A master storyteller with the ability to simplify complex information into engaging, emotionally compelling brand narratives.

- Hands-on expertise in design software, digital tools, and storytelling techniques.

- Proven ability to collaborate with cross-functional teams and external creative partners, ensuring alignment with brand strategy and business goals.

- An impeccable eye for detail, typography, colour, and composition, ensuring creative outputs meet world-class standards.

- A strong understanding of business strategy and consumer behaviour, ensuring design-to-business integration.

- Ability to present and defend creative concepts to leadership, cross-functional teams, and external Degree in Design, Communication, Visual Arts, or a related field.

- 10+ years of experience in creative direction, communication design, and brand storytelling.

- A strong portfolio showcasing multi-channel brand storytelling, campaign design, motion graphics, digital and print communication, and experiential design.

- Bonus points for cross-cultural design experience and a deep understanding of the automotive industry.

Culture and other pointers:

- You have an enthusiastic desire to grow and learn.

- You are customer obsessed.

Your process reflects your empathy for the humans you design for.

- If you've worked at a design studio or a start-up before, that's a plus.

- You like working in a high accountability, high responsibility environment.

- We're a small but growing team.

You'll have the opportunity to have a lasting impact on our design culture.

We're not the best fit for you if:

- You are satisfied with where you are in life and do not want to push to learn/grow further.

- You believe that the best products are built by following your instincts instead of listening to users.

- You are more concerned about short-term payoffs than long-term payoffs.

- You are fundamentally risk averse.

- You like working in an extremely structured environment or being explicitly told what to do at every step