Accolite Digital

3 weeks ago

Bengaluru, Karnataka, India ACCOLITE DIGITAL Full time

About the job:

Key Execute and help shape the product vision for Paid Social and Influencer Marketing within the retail media ecosystemaligning with Social Commerce and Retail Media product strategies as well as market opportunity and customer needs.

- Lead the product lifecycle from discovery through delivery for new capabilities for social commerce at retailers, such as retailer handle integration, performance tracking, 3P platform integrations, and measurement.

- Partner with our Social Commerce platform teams to enable paid social programs that scale on social platforms like Meta, Tiktok, Google, and Pinterest to enable self-service paid social automation.

- Drive integration strategies for influencer content within on-site, off-site, retailer paid social, and in-store experiences, leveraging first-party data and creator content.

- In conjunction with Measurement Products and Analytics teams, develop measurement frameworks that demonstrate ROI, including incrementality, attribution, and cross-channel lift.

- Collaborate with Marketing, Sales, and Account Teams to develop compelling value propositions, go-to-market materials, and client enablement tools. Regularly participate in sales calls with brands and retailers to collect voice of customer.

- Monitor market trends and competitors to identify new product opportunities and maintain competitive differentiation in the retail media landscape.

Required 4+ years of product management experience, with at least 2+ years focused on social media advertising and/or influencer marketing.

- Understanding of the retail media ecosystem, including how brands activate media across retailer-owned and paid social/influencer channels.

- Experience working with or integrating platforms like Meta Ads Manager, TikTok Business, Google Ads (YouTube).

- Familiarity with first-party data activation, identity resolution, and closed-loop measurement.

- Strong analytical and strategic thinking skills with experience defining KPIs and using data to inform product direction.

- Proven ability to manage cross-functional teams and deliver products in fast-paced, agile environments.

- Excellent communication and stakeholder management skills.

Preferred Experience in or with retailers, CPG brands, or ad tech/martech platforms and products.

- Familiarity with ad serving, DSPs, or media buying platforms.

- Background working with influencer content moderation, creator partnerships, or UGC compliance.

- Knowledge of emerging trends in social commerce, shoppable media, and creator economy dynamics.

- Master's/tBachelor's degree required; product management certifications and training a plus.

Key Roadmap Targets for 2025 and beyond


- Automated campaign publishing to social platforms

- Self-serve campaign management for Paid Social campaigns

- Self-serve order management and intake for Influencer campaigns

Desired Skills and Product Management, Retail Media Advertising, Social Media

(ref:iimjobs.com)

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