iSummation Technologies

1 week ago

Ahmedabad, India iSummation Technologies Full time

Ahmedabad, Gujarat, India.Experience: 8+ YearsEmployment Type: Develop and execute end-to-end digital marketing strategies for India and the Global Market, including the US markets.- Lead cross-channel campaigns (SEO/SEM, Social Media, Email, Paid Ads, Influencer & Display).- Conduct and lead both online & offline brand activation initiatives (events, expos, workshops, webinars) to strengthen brand presence and lead generation.- Drive performance marketing to achieve lead generation, conversion, and revenue targets.- Review campaign posts, communication materials, creative assets, and messaging approvals.- Manage and review the teams daily deliverables, including social media posts, campaigns, and content calendars.- Collaborate with Sales, Product, Design, and Customer Success teams to align marketing efforts with organisational goals.- Evaluate the performance of campaigns using analytics tools and prepare data-driven reports.- Align digital initiatives with product roadmap, demand trends, and market feedback.- Analyse market research to understand product positioning, demand patterns, and competitor activities.- Oversee content strategy and localisation to fit regional audience preferences.- Manage brand reputation and engagement across all online platforms.- Identify emerging marketing tools, trends, and digital innovations for business growth.- Create marketing automation workflows and manage CRM-based lead nurturing funnels.- Monitor KPIs, web analytics, cost metrics, and campaign ROI.- Support offline demand generation through corporate events, conferences, and networking platforms.- Collaborate with Business Development on lead quality and funnel health.- Prepare regular performance reports, insights, and recommendations for leadership.- Manage budgets, allocate spending effectively, and ensure ROI-driven marketing outcomes.- Build, mentor, and expand a high-performing marketing team across time zones.- Ensure timely execution of campaign calendars, deliverables, and go-to-market initiatives.- Implement retargeting and remarketing strategies to increase conversion touchpoints.- Track customer engagement behaviour, retention metrics, and product adoption Proven experience managing digital marketing across Domestic & Global Markets.- Strong understanding of online & offline demand generation channels.- Hands-on with SEO/SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools.- Experience with CRM systems and performance analytics.- Excellent knowledge of content marketing, lead generation funnels, and brand positioning.- Ability to lead effectively with cross-functional teams and manage multiple projects simultaneously.- Strong analytical, leadership, and communication skills.- Excellent understanding of audience behaviour, cultural nuances, and trends.- Experience in managing large marketing budgets with measurable outcomes.- Ability to thrive in fast-changing market environments.- Growth-driven mindset with strong analytical ability. (ref:iimjobs.com)

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