Manager/Senior Manager

1 week ago

Gurgaon, India Xpert Conexions Full time

Opportunity with one of the leading Handset Gurgaon5 Days ( WHO)Need candidate from Premium or Luxury segment only.Full Lifecycle & GTM Execution- Own the end-to-end product lifecycle: from planning and launch readiness to ongoing engagement and phase-out, aligned with commercial goals, retail sell-out, and consumer feedback loops.- Lead the Product Marketing Brief process, using in-depth consumer insights and market intelligence to guide product positioning, pricing, channel strategy, and portfolio choices.- Drive and unify cross-functional GTM execution across marketing, sales, digital, retail, and channel teams etc. to maximize launch impact for smartphones in India.Risk Identification & Mitigation- Act as the lifecycle risk champion, proactively flagging risks at every stage.- Design and deploy contingency strategies to swiftly resolve issues and ensure sustainable product success.Market Sensing & Consumer Insight- Serve as the internal advocate for Indian smartphone consumers-identifying emerging trends, needs, and behaviors.- Continuously monitor competitive activity, launches, price moves, and campaigns; recalibrate strategies to defend share and sustain growth.Retail & Channel Enablement- Drive premium in-store experiences, highlighting hero features, design innovations, and affordability programs unique.- Build promoter enablement: enable impactful value pitches, training materials, and retail scripts to ensure memorable, consistent brand messaging for consumers.Partner & Stakeholder Management- Operationalize external partnerships, ensuring timely delivery, quality standards, and alignment with brand promise.- Foster accountability and collaborative execution across internal and external teams to deliver robust launch and lifecycle outcomes.Performance Monitoring & Closure- Track, analyze, and share post-launch review reports; lead structured stage reviews to document actionable insights and continuous improvement.Category Management & Strategy- Shape segment/category strategy and lifecycle management for assigned smartphone series; establish go-to-market plans with business and product teams.- Benchmark series against competitors, advise on impactful positioning and pricing for the Indian market.- Oversee given portfolio & drive product launches, promotions, inventory, and sell-out.- Plan and execute integrated marketing campaigns (offline/online, digital, retail, experiential).- Work closely with sales, retail, e-tail, and channel teams for effective training, messaging, and conversion. (ref:iimjobs.com)

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