Manager - Influencer Marketing

5 days ago

Bengaluru, India Klydo Full time

Manager - Influencer Marketing Develop and execute the influencer marketing strategy for brand awareness, consideration, and conversions.- Identify and onboard creators across all tiers.- Build a structured pipeline of UGC and influencer collaborations.- Manage relationships, negotiation, contracting, and briefing.- Coordinate production of influencer content aligned with brand voice, styling, and micro-occasions.- Work with performance marketing to optimise creator ROAS and cost per content.- Track and report KPIs: reach, engagement, views, saves, CTR, orders.- Maintain an organised creator database and campaign tracker.- Stay updated on social media trends, fashion culture, and emerging Experience in influencer/UGC marketing.- Strong understanding of Instagram/Shorts/Reels ecosystem.- Excellent communication and negotiation skills.- Ability to handle multiple campaigns and creators simultaneously.- Interest in fashion, styling, and Gen-Z consumer behaviour.- Startup mindset: fast, flexible, execution-first. (ref:iimjobs.com)

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