Manager - Performance Marketing

3 weeks ago


Bengaluru, India Jigsaw Full time

Requirements:

- Expert understanding of Google / Meta AdWords (search, display, YouTube), Google Analytics, Social Media Advertising (primarily Facebook/ Instagram) in the context of driving ecommerce sales in the consumer product space.

- Hands-on experience in optimizing and scaling ad spends while maintaining ROAS targets.

- Ability to collate and analyze data from digital advertising platforms and use it to optimize marketing spends.

- Fundamental understanding of SEO.

- Experience with email and WhatsApp marketing.

- Experience with Microsoft Clarity or similar tools

- An entrepreneurial mindset that can work well with cross functional teams to drive Complete responsibility and oversight for all digital advertising spends across platforms.

- Allocating media spends to achieve sales targets while optimizing for ROAS.

- Working with the Branding team to optimize creative strategies based on performance data.

- Oversight of customer retention marketing campaigns

- Optimizing the user experience across touch points to optimize conversions (website, abandoned cart and retention flows, MBA from Tier 1/ 2 college with 2+ years of experience as a digital or growth marketer.

- Strong stakeholder management skills as role will need coordination with multiple touchpoints (agency, e-com team, brand-com team etc)

Strong understanding of ad-plaforms like Google Ads, DV360, Facebook ads etc, with hands on experience

- Strong understanding and experience of working with Google Analytics, A/B Testing tools and CRM

- Very strong data driven approach and first principle thinking

(ref:iimjobs.com)

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