Performance Marketing Manager
3 weeks ago
Who are we?
Miles Education, the Flag-bearer of Accountants, is committed to empowering accountants globally, bridging the gap in skilled professionals worldwide. With unwavering dedication and a diverse team of over 500+ professionals spanning India and the USA, we are at the forefront of shaping the future of the profession.
We are growing by diversifying our portfolio, Miles has other business verticals Futurense (Tech JV), MedSkills (Healthcare JV,) Mojo Campus (Student Housing JV). We’re also working on an ambitious new initiative (moon-shot) to disrupt higher education - Miles Campus.
Our target revenues for upcoming fiscal year is INR 500 crores+ and we will continue to be profitable. We are bootstrapped but we’re expecting fund raising and are a soon-to-be unicorn (“soonicorn”)
Why should you be excited about joining us?
Clear vision and outcome-focused approach has gotten us to become the only bootstrapped and profitable edtech startups operating at scale (current revenues > INR 200 crores | CAGR > 100% y-o-y). So you’ll be joining a team of mission-driven professionals building one of the most valuable edtech in the world.
What Will You Be Doing
- Affiliate Marketing - Onboarding and managing quality focused affiliate partners both for acquisitions and app traffic and re-engagement- Facebook/Instagram Installs - Driving scale and optimize on Facebook and Instagram install campaigns- Google UAC - Driving scale and optimize on installs from Google platforms- Planning & Execution - Monthly planning of installs, acquisitions and execution across platforms. Primary ownership of plan vs achievement on spends, scale and quality- Growth - Growth hacking and finding new avenues, initiatives to drive acquisitions through the funnel- AB Testing & Experimentation- Data-driven experimentation of concepts, campaigns, campaign structure, platforms, commercial models to drive metrics- Reporting & Ops - Building an internal reporting system to publish data, validate partner claims and handle financial processes for smooth operations
Who Are We Looking For
- You are an independent thinker who loves developing relationships, driving results and has a strong execution focus. You have experience managing installs and acquisition channels and have a strong bias for getting things done.- You’ve managed affiliate marketing 2+ years of experience in performance marketing, at an agency or brand- You have hand-on experience on Facebook and Google Platforms - 6+ years of experience in performance marketing, at an agency or brand- You are data-driven and have a proven record of driving growth - You have used your analytical skills and in-depth knowledge of the platforms to contribute directly to the growth of the company/client- You write good English, and can proof check - Excellent written communication skills- You’re a do-er - A self-starter who is able to iterate quickly and work well with a team. With excellent organizational and time management skills.- You’re looking for a start-up experience - You enjoy creating structure out of chaos. You give attention to detail and are able to prioritize. You see yourself jumping in, trying new things, getting your hands dirty. And most of all - you’re looking to be part of the journey to build an amazing brand & product.
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