Senior Copywriter

3 days ago

Gurgaon, Haryana, India FITPASS Full time

About the Role:

We are looking for a strategic, data-driven Performance Copywriter to join our content and growth marketing team. This role is perfect for a creative writer who thrives in a results-oriented environment, understands customer psychology, and knows how to write compelling copy that converts.

You'll be responsible for crafting persuasive, action-driven copy across multiple performance channels including paid ads, landing pages, email campaigns, social media, and more.

Key Responsibilities:

- Write high-converting, on-brand copy for paid media (Facebook, Instagram, Google Ads, LinkedIn, etc.), landing pages, and email marketing campaigns.

- Collaborate closely with performance marketers, designers, and growth strategists to align copy with campaign objectives and audience insights.

- Continuously test and optimize messaging based on performance data (CTR, CVR, bounce rates, etc.).

- Conduct competitor research, A/B testing, and user behavior analysis to inform copy decisions.

- Translate product features into clear, benefit-focused messaging tailored to target segments.

- Stay updated on performance marketing trends, platform-specific best practices, and copy techniques that boost engagement and conversion.

- Work within brand voice and tone guidelines while adapting messaging to different formats and 2-4 years of experience in copywriting, preferably with a focus on performance content or direct-response marketing.

- Proven ability to write copy that drives measurable results.

- Strong understanding of performance metrics (CTR, CPC, CVR, ROAS) and how copy impacts them.

- Experience writing for digital channels including paid ads, landing pages, and emails.

- Comfort with A/B testing frameworks and using data to iterate on copy.

- Excellent grammar, editing, and communication skills.

- Familiarity with tools like Google Analytics, Meta Ads Manager, or CRO tools is a plus.

Why Join Us?

- A results-driven team where creativity meets strategy

- Opportunities to experiment, test, and learn at scale

- Work with a fast-paced, ambitious marketing team that values impact

(ref:iimjobs.com)

  • Senior Copywriter

    2 hours ago

    Gurgaon, Haryana, India Cog Culture Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title:Senior CopywriterLocation:GurugramEmployment Type:Full-timeRole OverviewAs a Copywriter, you'll craft impactful, on-brand content across a variety of platforms — including digital campaigns, social media, websites, ads, video scripts, and product messaging. You'll collaborate closely with art directors, strategists, and account teams to develop...

  • Copywriter

    1 hour ago

    Gurgaon, Haryana, India Cog Culture Full time US$ 90,000 - US$ 1,20,000 per year

    Job Title: Copywriter/ Senior CopywriterLocation:GurugramEmployment Type:Full-timeRole OverviewAs a Copywriter, you'll craft impactful, on-brand content across a variety of platforms — including digital campaigns, social media, websites, ads, video scripts, and product messaging. You'll collaborate closely with art directors, strategists, and account teams...

  • Senior Copywriter

    57 minutes ago

    Gurgaon, Haryana, India Numoo HR Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Copywriter – Digital & Creative Content Specialist ( 50K to 60K Salary )Location: Gurugram (Work from Office)Experience: 2–5 yearsEmployment Type: Full-timeAbout the RoleWe are looking for a creative and detail-oriented Copywriter to join our Gurugram team. The ideal candidate has a passion for storytelling, branding, and creating content that engages...

  • Senior Copywriter

    3 days ago

    Gurgaon, Haryana, India Nat Habit Full time

    About Nat Habit We are making natural living a HABIT little by little We serve freshly made 100 natural beauty wellness products inspired by ancient ayurvedic solutions We take users back to natural secrets everyday All our products are certified authentic ayurvedic formulations prepared FRESH in our ayurvedic kitchens with whole grains grams milk ...

  • Senior Copywriter

    2 hours ago

    Gurgaon, Haryana, India Nat Habit Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    About Nat Habit: We are making natural living a HABIT little by little. We serve freshly made, 100% natural beauty & wellness products inspired by ancient ayurvedic solutions. We take users back to natural secrets everyday. All our products are certified authentic ayurvedic formulations prepared FRESH in our ayurvedic kitchens with whole grains, grams,...

  • Senior Copywriter

    3 days ago

    Gurgaon, Haryana, India Group Bayport Full time

    Job DescriptionAbout The CompanyGroup Bayport is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has redefined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group...

  • Senior French Copywriter

    3 weeks ago

    Gurgaon, Haryana, India Top Hire Full time

    Job Summary - As a Senior Copywriter your main responsibility is to work with the client services team and the client to strategize and effectively execute direct mail and digital marketing campaigns - You will be tasked with writing compelling mail email SMS social search and other digital assets based on briefs while also incorporating edits and...

  • Innovative Copywriter and Creative Strategist

    3 days ago

    Gurgaon, Haryana, India beBeeCreativity Full time ₹ 18,00,000 - ₹ 20,00,000

    Senior Creative LeaderThe ideal candidate is a creative thinker, team leader and brand guardian who drives impactful storytelling across digital platforms. We are seeking a Senior Creative Leader who can develop powerful copy and elevate the voice of the brand.Key Responsibilities:Develop and execute compelling campaigns that integrate digital, social media,...

  • Copywriter (1-4 years)

    58 minutes ago

    Gurgaon, Haryana, India airtel Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Airtel touches the lives of almost 350+ million people every day through SMS, App, Retail stores, general trade outlets, digital media, social, outdoor, radio, print and TV. Here, you have the power to see the impact you are making at a scale like never before. We are a fun-loving, energetic and fast growing company that breathes innovation and strives to...

  • Senior Copywriter

    2 hours ago

    Gurgaon, Haryana, India AssessPrep Full time US$ 1,04,000 - US$ 1,30,878 per year

    About AssessPrepAt AssessPrep, we're not just building software – we're building the future of learning. Our mission is to empower K-12 schools worldwide with cutting-edge technology to make assessments more meaningful and improve learning outcomes.AssessPrep is an all-in-one assessment platform that enables schools to create, deliver, and grade...