TE Connectivity

2 months ago

Bengaluru, India TE Connectivity Full time

About the job:

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Job Overview:

- The Strategic Marketing Automation Demand Specialist will serve as a subject matter expert, a strategic advisor, and a tactical executor for process automation across multiple demand generation platforms (Eloqua, Salesforce, iCapture, Demandbase, etc).

- This role requires a deep understanding of strategic and tactical execution for email marketing, customer journey orchestration, nurture strategies, demand generation, account-based marketing, and opportunity acquisition.

- The specialist will be a strategic advisor to internal stakeholders to achieve their business goals and adopt new approaches through effective marketing automation and always-on strategies.

- Excellent communication skills, a tactful, diplomatic approach, creative problem-solving skills, and an ability to understand and respond to customer needs in a changing business environment are Provides strategic guidance customer demand generation and innovative approaches to increase customer engagement and pipeline generation

- Defines, tests and optimizes demand generation tactics in partnership with business unit stakeholders across all stages of the funnel (e.g. audience segmentation, scoring systems, content strategies, multi-channel campaigns, customer orchestration workflows, etc)

- Proactively manages the product marketing technology roadmap.

- Understands stakeholder requirements, leverages market trends, and prioritizes marketing technology innovation based on short and long-term business goals.

- Monitors marketing technology industry trends and emerging technologies with the ability to design, apply, and implement best practices for business environments.

- Leads complex projects that include optimizing existing processes, launching new technologies, conducting business process reviews, supporting new features, enablement, etc.

- Drives adoption by teaching marketers "how to fish for themselves" and publishing user-friendly playbooks to empower users to try new approaches and create measurable business value.

- Implement standard processes, establish governance for customer engagement, implement data privacy compliance, and promote best practices across ten business units.

- Partners with product managers, data analysts, engineers, and data platform team to build marketing technology solutions across the MarTech ecosystem.

- Partner closely with marketing stakeholders to understand their pain points and drive improvements related to customer acquisition, retention, and nurturing strategies, ensuring alignment with business objectives.

- Ability to communicate complex topics with non-technical audiences and become a trusted partner with business unit marketing teams.

Desired Candidate Profile:

- Bachelor's degree in appropriate field with 12 or more years of experience; or Masters degree with 10 or more years of experience; or PhD level with 6 or more years of experience; or local equivalent

- Knowledge of Marketing Technology (MarTech) and proven experience with one or more marketing automation and ABM platforms (e.g., Eloqua, Salesforce Marketing Cloud, HubSpot, Marketo, 6Sense, Demandbase).

- Strong understanding of marketing principles, best practices, and campaign management.

- Experience working in a global, matrixed organization and driving collaboration across diverse teams and geographies.

- Leadership experience to create a culture built on trust and building inclusive relationships with empathy to drive collaboration and engagement

- Knowledge of effective project management strategies and tactics

- Experience in change management within marketing and sales organizations in large, complex B2B environments.

- Excellent communication, collaboration, and interpersonal skills.

- Excellent Marketing Analytics background and proven problem-solving skills.

- Ability to prioritize effectively and manage multiple tasks simultaneously.

- Experience developing and implementing advanced product go-to-market strategies and Integrity, Accountability, Inclusion, Innovation, Teamwork

(ref:iimjobs.com)

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