Retail Marketing Manager
1 day ago
About the roleWe’re looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You’ll own on-ground brand experiences - from storefronts and mall activations to billboards, festive décor and BTL campaigns, and make sure every offline touchpoint links back to our brand story. If you love building memorable in-store moments that drive footfall and sales, this is for you.What you’ll do (key responsibilities):- Own showroom branding across all locations - ensure a consistent, high-impact visual identity and great customer experience at store level. - Plan and execute offline campaigns: billboards, roadshows, mall activations, tech-park activations, and local market events. - Lead ground activations - storefront activations, POS displays, visual merchandising, in-store elements and festive décor. - Build and manage local partnerships and collaborations to drive footfall and local awareness. - Run BTL activities end-to-end with a focus on coordination, quality and ROI. - Manage production, installation and maintenance of branding materials, work closely with design, procurement and vendor teams. - Produce and distribute merchandise and print collateral for showrooms and campaigns. - Align offline executions with brand’s social media storytelling to create seamless cross-channel brand experiences. - Support dealers, coordinate communications, campaign rollouts, and on-ground support. - Track performance, collect showroom feedback, and iterate to improve campaign effectiveness. - Maintain compliance with corporate brand guidelines across local and regional executions.Who we’re looking for (requirements):- 7+ years of retail/on-ground marketing experience with proven execution of storefront branding, billboards, mall activations and BTL campaigns, preferably in automotive, consumer durables, or retail. - Demonstrable track record of running branding projects across multiple cities/locations. - Strong vendor management, procurement experience and negotiation skills. - Excellent project management - plan, budget, and deliver campaigns on time and within quality standards. - Ability to translate brand strategy into tangible, measurable in-store experiences. - Comfortable operating in a fast-paced, multi-city environment and coordinating cross-functional teams (design, ops, sales, procurement). - Network of pan-India vendors/agencies for national and regional rollouts. - Clear communicator with stakeholder management strength.
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Retail Marketing Executive
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Retail Marketing Executive
3 weeks ago
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