Head of Digital Marketing
2 days ago
Ash Amaira is a renowned name in the luxury fashion industry, celebrated for its timeless elegance, innovation, and commitment to quality.
We are seeking a dynamic and experienced Head of Digital Marketing and Content to lead our digital strategy and elevate our brand's presence across all online platforms
Location: New Delhi Or Mumbai
Role Overview: As the Head of Digital Marketing and Content, you will be responsible for shaping and executing our digital marketing and content strategy to drive brand awareness, engagement, and conversion.
You will lead a team of digital marketing professionals and content creators, and work closely with cross-functional teams to ensure our digital presence aligns with our luxury brand values and business objectives.
Key Responsibilities:
Strategy Development: Create and implement a comprehensive digital marketing and content strategy that supports the brand’s goals and enhances its luxury positioning.
Team Leadership: Lead, mentor, and manage the digital marketing and content team, fostering a collaborative and high-performance work environment.
Content Creation: Oversee the development of high-quality, engaging content across digital channels, including social media, websites, email marketing, and online advertising, ensuring alignment with brand aesthetics and messaging.
Digital Campaigns: Plan, execute, and optimize digital marketing campaigns (SEO, SEM, social media, influencer partnerships) to drive traffic, engagement, and sales.
Analytics & Reporting: Monitor, analyze, and report on key performance metrics, providing insights and recommendations to refine strategies and improve results.
Brand Consistency: Ensure consistency of brand voice and messaging across all digital platforms, maintaining the brand’s luxury image.
Innovation: Stay abreast of digital marketing trends, tools, and technologies, and propose innovative solutions to enhance our digital presence and effectiveness.
Budget Management: Manage the digital marketing budget, ensuring effective allocation of resources and achieving ROI targets.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field; MBA or advanced degree preferred.
Proven experience (5+ years) in digital marketing and content management, with a strong background in luxury or high-end fashion brands.
Demonstrated success in developing and executing digital marketing strategies that drive results.
Exceptional leadership and team management skills.
Proficiency in digital marketing tools and platforms .
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and presentation skills, with a keen eye for detail and a passion for luxury fashion.
What We Offer:
Salary Package - 7.5 - 12 lacs per annum
Opportunity to work with the fastest growing luxury fashion brand in India
Dynamic and collaborative work environment
Professional growth and development
opportunity to represent the brand at international forums
Application Process:
Interested candidates should submit their resume, instagram handle or portfolio of relevant work to brand@ashamaira.com
P. S Please include "Head of Digital Marketing and Content" in the subject line.
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