Senior Growth Marketing

4 days ago

New Delhi, India Kirana Club Full time

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-timeWe’re building the demand engine for 3M+ Kirana retailers.You’ll own orders & GMV: channel user intent across segments and surfaces, decide what shows where & when on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a business seat with real P&L impact, not a campaign-ops role.What you’ll lead- On-app Merchandising: Control home/category/search/cart placements and ranking rules/slots (in partnership with Product). Build seasonal, regional, and cohort playbooks. - Intent → Conversion: Orchestrate traffic to high-intent entry points; fix friction with Product/Ops so demand actually lands. - Habit Loops & Cohorts: Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy. - Surface Experiments (“poppers” etc.): Systematically test placements, copy, and triggers with holdouts; scale only what clears payback/CM. - Offers with Economics: Run cart thresholds, bundles, trials/sampling and recovery plays within guardrails; influence assortment/pricing via market intel. - Structured, end-to-end growth: Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.Team & scopeLead a growth pod (CRM specialist, growth analyst, Calling TL) with tight partnerships across Product, Category, Ops, Design. Teams execute—you own outcomes.What will make you effective here- E-commerce native (3–5 yrs): You’ve grown orders/GMV in a marketplace/B2B commerce setting (beyond channel ops). - Opportunity sizing & problem discovery: Outside-in research + data to pick the right bets; comfort saying “no” to low-leverage work. - Product sense + experimentation depth: You’ve shipped flow/placement changes that moved conversion; A/Bs with holdouts/MDE/power and crisp readouts. - Analytical to the bone: SQL or advanced Excel; cohort/retention math; ROI/payback modeling; trustworthy dashboards. - Program & stakeholder management: Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes. - Context: Comfortable in Hindi/Hinglish; intuition for Tier-2/3 buyer behaviour.KPIs you’ll live onOrders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1/M3), incremental lift vs control, promo ROI/payback, opt-out rate, fill rate, confirmation SLA, recovery orders

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