Senior Growth Marketing

1 week ago

New Delhi, India Kirana Club Full time

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-timeWe’re building the demand engine for3M+ Kirana retailers .You’llown orders & GMV :channel user intent across segments and surfaces , decidewhat shows where & whenon-app, prove what converts, and scale it—weekly, repeatably, profitably. This is abusiness seatwith real P&L impact, not a campaign-ops role.What you’ll lead On-app Merchandising:Control home/category/search/cart placements and ranking rules/slots (in partnership with Product). Build seasonal, regional, and cohort playbooks. Intent → Conversion:Orchestrate traffic tohigh-intent entry points ; fix friction with Product/Ops so demand actually lands. Habit Loops & Cohorts:Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy. Surface Experiments (“poppers” etc.):Systematically test placements, copy, and triggers with holdouts; scale only what clearspayback/CM . Offers with Economics:Run cart thresholds, bundles, trials/sampling and recovery plays within guardrails;influenceassortment/pricing via market intel. Structured, end-to-end growth:Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.Team & scope Lead agrowth pod(CRM specialist, growth analyst, Calling TL) with tight partnerships acrossProduct, Category, Ops, Design . Teams execute— you own outcomes .What will make you effective here E-commerce native (3–5 yrs):You’ve grown orders/GMV in a marketplace/B2B commerce setting (beyond channel ops). Opportunity sizing & problem discovery:Outside-in research + data to pick the right bets; comfort saying “no” to low-leverage work. Product sense + experimentation depth:You’ve shipped flow/placement changes that moved conversion; A/Bs withholdouts/MDE/powerand crisp readouts. Analytical to the bone:SQL or advanced Excel; cohort/retention math; ROI/payback modeling; trustworthy dashboards. Program & stakeholder management:Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes. Context:Comfortable inHindi/Hinglish ; intuition for Tier-2/3 buyer behaviour.KPIs you’ll live on Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1/M3),incremental lift vs control, promo ROI/payback, opt-out rate, fill rate, confirmation SLA, recovery orders

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