Marketing Director

About BioBrain BioBrain is a next-generationData, Insights, and Intelligencecompany reimagining how brands, agencies, and consultancies access and apply research. We combineAI-poweredautomation, global audience reach, and deep human expertise to deliver insights that are faster, sharper, and more contextual powering better decisions across industries and markets.Recognized by theStevie Awards 2025 for Technology Innovation and Technical Breakthrough , BioBrain is on a mission to transform how the world thinks about research, data, and intelligence.Location- Gurugram Function- Brand Planning, Marketing Strategy, Growth & Demand Generation Reporting to- Principal / Leadership TeamAbout the Role We're looking for a Marketing Director who is not just a storyteller but astrategist and growth driver , someone who builds brand visibilitywith one clear metric in mind: lead flow.This is a hands-on role for someone who knows how to connectbrand positioning with commercial outcomes , who can blend creativity, analytics, and automation to make BioBrain a recognized name in theGlobal Insights, Market Research, AI transformation, and Data Intelligenceecosystem.Key ResponsibilitiesStrategy & Brand Develop and execute a unified marketing strategy that elevates BioBrain's brand and drives inbound interest. Craft positioning and messaging that differentiates BioBrain across the MR, Insights, and AI ecosystem. Build a consistent voice across LinkedIn, email, web, PR, and partner channels.Lead Generation & Growth Own theend-to-end demand generation funnel , from awareness to MQL to SQL. Create campaigns that generate qualified inbound leads through organic and paid channels. Develop and manage marketing automation workflows, retargeting, and drip campaigns. Build landing pages, content assets, and reports that convert traffic to engagement.Content & Communication Lead thought leadership, webinars, and reports that position BioBrain as an authority in Advanced Consumer Insights, Market Research Innovation, Data / AI Transformation, Analytics etc. Collaborate with internal teams to publish case studies, category insights, and benchmark reports. Oversee PR, media engagement, and award submissions to boost credibility.Analytics & Optimization Track and report marketing KPIs with lead flow, conversion rate, and ROI as the primary measures of success. Use tools like Zoho CRM/Campaigns/SalesIQ, Google Analytics, SEMrush, and LinkedIn Ads to monitor and optimize performance. Continuously test, learn, and scale what works.Who You Are 6-10years of experience inB2B / services marketing , ideally inMarket Research, SaaS, or Data/Analyticsdomains. Strategic thinker with a stronggrowth mindset , comfortable with both planning and execution. Hands-on withmarketing automationtools, analytics platforms, and digital channels. Excellent communicator can translate technical products into compelling narratives. International outlook understands how to market to clients across US, UK, EU, and APAC regions. Data-driven and results-obsessed: success = visibility engagement qualified leads.Why Join BioBrain Be part of a high-growth, award-winning company redefining insights and data intelligence. Work with leadership that values creativity, autonomy, and measurable impact. Drive global brand visibility and be directly responsible for commercial success.Bottom Line: If your idea of success is not just impressions butimpact , not just visibility butvelocity , and not just marketing butmeasurable growth , BioBrain is where you belong.