Marketing Director

2 weeks ago


New Delhi, India Green Start Management Consultancy Full time

Job Title:Marketing Director Industry:Information Technology (IT) Location:TrivandrumRole Overview We are looking for a dynamic and strategicMarketing Directorwith strong experience in the IT industry. The ideal candidate will lead overall marketing strategy, brand positioning, demand generation, product marketing, and digital initiatives to support business growth across global markets.Key Responsibilities Develop and execute a comprehensivemarketing strategyaligned with business objectives. Leadbrand management , positioning, and corporate communication initiatives. Drivedemand generation , digital marketing, SEO/SEM, content strategy, and lead-funnel optimization. Overseeproduct marketingincluding value propositions, GTM strategy, and competitive analysis. Partner with Sales to designcampaigns that support revenue and pipeline growth . Manage internal and external marketing teams, agencies, and cross-functional stakeholders. Track market trends, customer insights, and competitor landscape to refine strategy. Ensure consistent brand messaging across all channels and global markets. Monitor marketing ROI, analytics, dashboards, and performance metrics.Candidate Requirements 10–18 yearsof marketing experience, preferably in theIT or technology services/products industry . Proven track record instrategic marketing, digital marketing, and demand generation . Strong experience inB2B marketing , especially for IT services, SaaS, or tech solutions. Excellent leadership, communication, and stakeholder-management skills. Ability to manage multi-channel campaigns and global marketing programs. Strong analytical mindset with experience using marketing automation tools.


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