Head - Product Channel Management, Proprietary

3 weeks ago

Gurugram, India Max Life Insurance Company Limited Full time

KEY RESPONSIBILITIES


Enabling Profitable Growth for the Distribution Channel (30%)

  • Product mix ownership for each channel with sharp focus on profitable product variants – Ownership of WPC proposal for Agency and DSF
  • Detailed understanding of various verticals within each channel, their drivers of business and guide team to create propositions for driving the product mix aligned to channel plan
  • Strategic Interventions every Quarter on Product mix sensitization "WHY" and seed critical Product stories, including product experience discussions.
  • Continuous analysis on Structural Profit variance for the channel and recommend strategies/tactics to course correct
  • Present the propositions/storyboard in the quarterly/monthly webcasts conducted by respective channel head aligned to Product Mix strategy
  • Market Intelligence and Competition benchmarking for key product launches


Go to Market and Capability Enhancement of Ecosystem (20%)

  • Curate Go to Market strategies (along with Marketing and Channel leader) for new products being launched in the channel (One Key launch per Quarter)
  • Point of Contact for the Distribution Channel for all key New Product Closures and Business Case creation/sign off
  • End 2 End thinking to create and execute programs to enhance product capabilities for each channel. Leverage technology to create tools to resolve basic/repetitive product queries
  • End 2 End accountability of implementation of Minor Modification for channel specific requirements
  • Leverage channel enablement team to identify the panel and regular participation for a structured Ears 2 Ground program for Prop channels


Anchor Product Conversations with key Stakeholders (Travel + Addressing large forums) (15%)

  • IMF Acquisition and Engagement wrt Product conversation
  • MDRT Meets and Top Agent engagement wrt Product Conversations
  • Policy bazaar growth and Other Digital Partner PB conversations on Product front
  • Ownership of PSM and IRP process and implementation (10%)
  • End to End ownership, deployment, efficacy and process review of the PSM and IRP modules
  • Power Mission Uday for Ecom through Products (15%)
  • Lead charge from the Products front on Ecom enablement through Products and NFOs
  • Lead all Ecom engagement & enablement conversations across Policybazaar and Direct business
  • Innovative and breakthrough idea curation focused on D2C


People management& capability building (10%)

  • Coach and mentor team members for capability building across Strategic thinking, New Product Ideation, Product Channel engagement

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