Retail Marketing

1 month ago

Thane, India Plum Full time

About the Company



Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online, the brand also now has an offline distribution presence at over 225 towns and cities in India. The newest addition to the Plum family is a range of clean, fun bath & body products under the Plum Bodylovin’ range.



Position Details



  • Function: Retail Marketing & Visual Merchandising
  • Location: Thane
  • Reports to: Head EBO



Job Summary



The Retail Marketing Manager will spearhead the development and execution of marketing strategies and visual merchandising (VM) initiatives to drive footfall, boost sales & create an engaging in-store experience.



Key Performance Indicators



  • Footfall Increase: 20% year-over-year growth in store footfall.
  • Campaign Effectiveness: 15%-20% sales uplift in sales during promotional periods.
  • Loyalty Program Engagement: 30% increase in loyalty transactions.
  • Event Attendance & Engagement: Minimum of 50+ attendees per in-store event with positive customer feedback captured.
  • Planogram Compliance: 95% adherence to planogram and VM guidelines across stores.
  • VM Audit Scores: 90%+ scores on quarterly Mystery Audits covering VM.



Key Responsibilities



  • Develop & Execute Retail Marketing Strategy:
  • Annual Marketing Calendar: Create and roll out a comprehensive Annual Marketing Calendar, covering all key promotional periods and product launches, with clear objectives, timelines, and KPIs.
  • Seasonal Campaigns: Execute 4+ high-impact seasonal campaigns annually to boost footfall & sales during key periods (e.g., Diwali, wedding season) aiming for a 15-20% uplift in footfall and sales during each campaign.
  • New Product Launches: Lead 4+ product launch campaigns annually with a focus on creating buzz through in-store experiences, product trials, and events ensuring visibility and customer engagement.
  • Drive In-Store Events & Engagement:
  • Activations: Plan & execute 6+ in-store activations per year, such as beauty workshops, product sampling, meet & greet, influencer sessions, targeting 50+ attendees in each event.
  • Loyalty Program: Enhance customer retention through targeted loyalty initiatives, aiming for a 15% growth in loyalty bills after the campaign.
  • Omnichannel Marketing & Digital Integration:
  • Omnichannel Synchronization: Ensure 80% alignment of in-store and digital marketing activities to provide a seamless customer experience.
  • Content Briefs for Digital: Create monthly content briefs for digital teams to promote in-store events and campaigns on social media, email, and website.
  • Performance Tracking & Budget Management:
  • Budget Compliance: Monitor and control Marketing & VM expenditure ensuring the maintenance of % of net sales as per annual financial budget.
  • ROI: Deliver a 3x return on marketing investments (ROAS of 3+) through well-targeted campaigns and strategic budget allocation.
  • Campaign Analysis: Prepare monthly performance reports of all marketing & VM changes covering campaign impact through footfall & sales uplift.
  • Vendor Management:
  • Sourcing & Procurement: Identify, negotiate, and manage relationships with VM suppliers, fixture vendors, and creative agencies to deliver high-quality VM assets on time and within budget.
  • Quality Assurance: Conduct bi-monthly store audits to ensure all VM assets are in pristine condition and meet brand standards.
  • Visual Merchandising Strategy & Implementation:
  • Monthly Store Layout & Display Refresh: Plan & execute a complete refresh of in-store displays and product placements every month, ensuring alignment with seasonal themes, product launches, and promotions.
  • Nesting Display Concepts: Design 6+ Nesting display concepts annually to attract walk-ins, focusing on festive themes, new collections, and key brand messages.
  • Product Storytelling Displays: Implement thematic product storytelling displays across key store zones to increase dwell time and product discovery, with a target of increasing related product sales by 10-15%.
  • Team Training & Collaboration:
  • VM Review: Conduct weekly review for store staff on VM planogram implementation, achieving a 95% adherence to VM standards.
  • Cross Functional Collaboration: Work closely with the Brand, Category, Digital & Supply chain teams to ensure alignment across for marketing activities.



Experience & Qualification



Mandatory:



  • Education: Bachelor’s degree in marketing, Business, or related field. MBA preferred.
  • Experience: 5+ years in retail marketing and visual merchandising, preferably within the beauty, fashion, or lifestyle segments
  • Skills: Strong background in retail VM, marketing campaign management, event planning, and team collaboration.
  • Tech Proficiency: Strong command of CRM systems & data analytics. Familiarity with VM design software & digital marketing tools.



Competencies



Retail Marketing: The ideal candidate will possess a strong understanding of retail dynamics in the Indian beauty market, with a focus on creating high-impact campaigns, managing in-store events, and leveraging digital channels for an omnichannel experience.



Visual Merchandising: The ideal candidate should have an eye for aesthetics & VM excellence, ensuring that the brand’s retail stores reflect the latest trends, enhance product visibility & offer immersive customer experience.

  • Retail Marketing

    1 month ago

    Thane, India Plum Full time

    About the CompanyBorn in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily...

  • Retail Marketing

    4 weeks ago

    Thane, India Plum Full time

    About the CompanyBorn in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily...

  • Retail marketing

    4 weeks ago

    Thane, India Plum Full time

    About the CompanyBorn in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily...

  • Retail Marketing

    4 weeks ago

    thane, India Plum Full time

    About the CompanyBorn in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily...

  • Lead - Retail Marketing & Visual Merchandising

    4 weeks ago

    Thane, India Plum Benefits Private Limited Full time

    About the Company: Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily...

  • Retail Marketing

    1 month ago

    Thane, India Plum Full time

    About the Company Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has...

  • Retail Marketing

    1 month ago

    thane, India Plum Full time

    About the Company Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily...

  • Retail Marketing

    1 month ago

    Thane, India Plum Full time

    About the CompanyBorn in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily...

  • Plum | Retail Marketing

    1 month ago

    thane, India Plum Full time

    About the CompanyBorn in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily...

  • Plum | Retail Marketing

    1 month ago

    thane, India Plum Full time

    About the Company Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily...

  • Retail Assistant

    4 months ago

    Thane, India Enrolsy Full time

    Greetings! We are pleased to announce that we are hiring for a leading FMCG (food) company. Designation**:Retail Sales Executive** Location**:Bhandup** Qualification: Any Graduate Total experience: 1-2 years Should Manage & Execute Sales Strategies across modern Trade & E-commerce Platform **Roles and Responsibilities**: 1. Manage and execute sales...

  • Retail Sales Associate

    4 weeks ago

    Thane, India Menschen Consulting Pvt Ltd Full time

    **Key Responsibilities**: - **Dealer and Distributor Relationship Management**: - Build and maintain strong relationships with dealers and distributors in the assigned territory. - Act as the primary point of contact for all sales-related inquiries and support. - Conduct regular visits to dealers and distributors to understand their needs and resolve...

  • Real Estate Sales Executive

    6 months ago

    Thane, India 360 Realtors LLP Full time

    **About Company** **360 Realtors, as the name suggests, is a company which provides 360-degree solution to all your realty investments. We are the largest real estate consulting company in India with envision to succeed on the principles of commitment, honesty and reliability. 360 Realtors is an equal opportunity employers and all culture is driven by our...

  • Real Estate Sales Executive

    6 months ago

    Thane, India 360 Realtors LLP Full time

    **About Company** **360 Realtors, as the name suggests, is a company which provides 360-degree solution to all your realty investments. We are the largest real estate consulting company in India with envision to succeed on the principles of commitment, honesty and reliability. 360 Realtors is an equal opportunity employers and all culture is driven by our...

  • Tanishq Retail Sale Officer Rso

    3 months ago

    Thane, India Kubherakshi Jewelers Full time

    Process Contributions Process Contribution Process Outcome Performance Measure Sales: Product Sales 1. Receive and engage with the customer to understand the customer’s requirement 2. Introduce the various product offering to the customers and facilitate customer buying decision 3. Prepare the estimate of the products selected and completing the sales...

  • Retail Sales Assistant Fmcg

    6 months ago

    Thane, India Nutrox food LLP Full time

    **Job Responsibilities and Duties**: Sales Target Achievement: Achieve daily, monthly, and annual sales targets, ensuring consistent performance. 2. Sales Development Objectives: Review and understand the objectives of sales development for continuous improvement. 3. Model Parlors Business Promotion: Promote and extend the model Parlors business within the...

  • Associate Operations Manager-Retail Assets Operations

    6 months ago

    Thane, India IDFC FIRST Bank Full time

    Job Title: Associate Operations Manager-Retail Assets Operations Function / Department: Retail Banking Job Purpose: The role bearer has the responsibility to assist the operations for the entire gambit of Retail Asset products offered by the bank. It entails performing administrative tasks, assisting other departments as needed, and ensuring smooth...

  • Marketing Executive

    6 months ago

    Thane, India ARS Process Solutions & Consultant Full time

    Plan and complete field marketing campaigns after conducting preliminary research Develop robust knowledge of all product lines/services Produce various literature, signage, merchandise, and other materials to be used at field marketing events Maintain relationships with third-party vendors and venues Negotiate with retailers and other third-party...

  • Retail Sales Assistant

    6 months ago

    Thane, India Futur Decor Solutions Pvt Ltd Full time

    Job Title: Sales Manager, having experience in various industries like retail, banking, and sales representatives in the medical field. Location: Thane, Bengaluru, and Hyderabad. Company: Futur Decor Solutions Pvt. Ltd. About Us: Futur Decor is a Bangalore-based interior company and a leading brand in multi-functional furniture and innovative interior...

  • Retail Sales Person

    6 months ago

    Thane, India Miko Full time

    About the company: Miko is an advanced artificial intelligence innovation lab with a mission to bring AI and robotics to every consumer home. Headquartered in Mumbai, India, our workforce spans several countries, including the United States, Canada, Europe, and the Middle East. To check out various product offerings, visit Miko's website. Position...