Media Buyer – VSL Specialist

3 days ago

New Delhi, India Growth Fusion Full time

Location:Bengaluru / CoimbatoreWe are hiring an experiencedMedia Buyerwith strong expertise inVSL funnelsfor the US and Europe markets. The ideal candidate must have hands-on experience with Meta, YouTube, TikTok, and other performance channels, along with a deep understanding of direct-response marketing and long-form funnel structures.Key ResponsibilitiesPlan, launch, and optimize VSL-based campaigns across Meta, YouTube, TikTok, Google, and Native platforms. Build full-funnel strategies including cold traffic, retargeting, and post-purchase flows. Optimize for CPA, ROAS, MER, and CTR metrics. Conduct A/B tests on creatives, hooks, CTAs, and landing pages. Analyze VSL performance (watch-time, drop-offs) and provide improvement insights. Implement tracking via UTMs, Pixels, CAPI, GA4, Hyros, RedTrack, etc. Prepare regular performance reports and scaling strategies.RequirementsMinimum1 yearexperience inVSL funnel marketing . Minimum3 yearsexperience inperformance media buying . Proven experience with Meta, YouTube, and TikTok Ads. Strong understanding of direct-response creatives, hooks, and angles. Experience managing$1,000+ daily budgets . Proficiency with tracking tools and analytics platforms.Preferred SkillsExperience with Native ads (Taboola, Outbrain). Exposure to backend monetization (email/SMS). Familiarity with ClickFunnels/WordPress/GoHighLevel. Experience managing creative or UGC teams.What We OfferCompetitive salary and performance bonuses. Opportunity to work with high-growth US & EU brands. Creative freedom and a fast-paced, growth-driven environment.

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