Media Buyer

1 day ago

New Delhi, India Growth Fusion Full time

Location:Bengaluru / Coimbatore We are hiring an experiencedMedia Buyerwith strong expertise inVSL funnelsfor the US and Europe markets. The ideal candidate must have hands-on experience with Meta, YouTube, TikTok, and other performance channels, along with a deep understanding of direct-response marketing and long-form funnel structures.Key Responsibilities Plan, launch, and optimize VSL-based campaigns across Meta, YouTube, TikTok, Google, and Native platforms. Build full-funnel strategies including cold traffic, retargeting, and post-purchase flows. Optimize for CPA, ROAS, MER, and CTR metrics. Conduct A/B tests on creatives, hooks, CTAs, and landing pages. Analyze VSL performance (watch-time, drop-offs) and provide improvement insights. Implement tracking via UTMs, Pixels, CAPI, GA4, Hyros, RedTrack, etc. Prepare regular performance reports and scaling strategies.Requirements Minimum1 yearexperience inVSL funnel marketing. Minimum3 yearsexperience inperformance media buying. Proven experience with Meta, YouTube, and TikTok Ads. Strong understanding of direct-response creatives, hooks, and angles. Experience managing$1,000+ daily budgets. Proficiency with tracking tools and analytics platforms.Preferred Skills Experience with Native ads (Taboola, Outbrain). Exposure to backend monetization (email/SMS). Familiarity with ClickFunnels/WordPress/GoHighLevel. Experience managing creative or UGC teams.What We Offer Competitive salary and performance bonuses. Opportunity to work with high-growth US & EU brands. Creative freedom and a fast-paced, growth-driven environment.

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