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App and Web Performance Lead- International

2 months ago

Gurugram, India OYO Full time

Job Responsibilities :

  • Acquire users and drive traffic (DAU/MAU) and conversion on the growth channels (App & Web).
  • Develop strategies for acquisition, retention, online visibility, conversion and experimentation to meet the desired goals.
  • Manage stakeholders across geographies, functions to deliver the revenue goals.
  • Utilize prior experience to drive new user acquisition through various digital channels such as App, Web, social media, content marketing, and partnerships utilizing organic and paid initiatives.
  • Develop and implement strategies for customer/user retention through CRM channels, including email, push notifications, and SMS. Analyzing campaigns to optimize open rates, click-through rates, and conversions.
  • Optimize our presence on search engines (Google), app stores (Apple, Google Play), and other relevant platforms such as Google my business and Meta search engines
  • Implement SEO strategies, schema markup, and structured data to enhance our online visibility.
  • Develop, implement, and optimize effective SEM campaigns across various platforms such as Google Ads, Bing Ads, and other search engines.
  • Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel, from awareness to conversion.
  • Conduct A/B testing and experiments to identify high-impact growth opportunities, iterating quickly based on data-driven insights.
  • Monitor and deliver key KPIs, including App Installs, Impressions, CTR from Meta search engines, DAU from App and Website, and Calls on Call Centre.
  • Optimize and achieve target ROI across all growth segments.
  • Analyze data to carve out meaningful insights.
  • Collaborate with Product, Engineering, Analytics, and Creative teams to align growth strategies.
  • Drive partnerships with 3rd-party affiliates to increase the top of the funnel.
  • Demonstrate structured problem-solving skills and take ownership of growth initiatives.
  • Manage and lead a high-performing team, fostering a collaborative and results-driven culture.
  • Ensure that your daily actions and decisions align with our company’s purpose.


Experience Range – 7 years+

Location – Gurgaon