Content Producer

4 weeks ago


Chennai, India Hexaware Technologies Full time

Roles & Responsibilities

  • Perform ad hoc research to develop and produce thought-provoking, accurate, and original content.
  • Develop content across a variety of asset types, including press releases, social media posts, video scripts, quarterly corporate reports, presentations, sales support materials, marketing collateral, etc.
  • Leverage buyer personas to develop engaging content that resonates with each audience. Develop compelling localized content for various global markets.
  • Proactively identify and correct errors in existing organizational content such as web pages, e-books, etc.
  • Leverage defined workflow and content production processes while proactively seeking ways to improve upon the same.
  • Proofread and edit content as required according to Hexaware editorial guidelines and AP style. Participate in the peer review process.
  • Serve as Hexaware brand ambassador and guardian. Ensure adherence to brand voice and style guidelines.
  • Keep abreast of the latest best practices in content marketing. Continue to pursue professional development both independently and as assigned.
  • Keep abreast of the latest trends in both the IT services industry and the industry vertical to which you are assigned.
  • Collaborate with the Service Marketing Managers, business unit SMEs, and others to help brainstorm creative and strategic content ideas for online and offline marketing initiatives.


Qualifications Required:

  • Bachelor’s or master’s degree in English, marketing, journalism, or a related field.
  • Superior command of the English language, including rules and usage.
  • Strong ability to proofread and edit.
  • Ability to communicate clearly and professionally at all levels within the organization.
  • Intrinsic curiosity and desire to learn and grow as a professional.
  • Self-starter who takes pride in their work and can operate under tight deadlines.
  • Strong analytical, planning, organizational, and time management skills.
  • Flair for writing with an understanding of what works on the internet. Familiarity with SEO best practices.
  • Experience with social networks and implementation of social media marketing.
  • Ability to write web page titles, meta tag descriptions, alt tags for images, etc.
  • Proficiency with Microsoft Office products, especially Word.
  • Ability to work collaboratively in a global context with a diverse set of work colleagues.
  • Ability to write and edit both American and British English.
  • Ability to maintain discretion and confidentiality and adhere to citation guidelines.
  • Ability to work a flexible, late-day/evening schedule to enable collaboration with a US-based manager.

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