Product Marketing Manager

1 week ago

Bengaluru, India HI Talent Full time

About the Company

We are a global MedTech company committed to making precision medical technology accessible to patients around the world. We operate in over close to 100 countries, focusing on advanced surgery, post-surgical, and chronic care.

As the Product Marketing Lead, you will be a key player in our marketing team, responsible for the full lifecycle of our products. You will be the expert on our customers, the competitive landscape, and our go-to-market strategy. This role is a blend of strategic planning and hands-on execution, designed for a leader who can drive results and build relationships.

What You'll Do:

- Develop and Execute Strategy: Create and implement marketing plans and tactics that enable our sales team to achieve their goals. You will own the go-to-market strategy from beginning to end.

- Be the Market Expert: Act as the go-to person for market intelligence. Youll deeply understand our customers - who they are, how they buy, and what they need. Youll also keep a close eye on our competitors and their strategies.

- Drive Content and Communication: Youre a strong public speaker and a great writer. You will create engaging content for our website, manage events, and lead campaigns across social media and other channels to generate leads and attract our target audience.

- Build Relationships: Forge strategic partnerships with key customers, providers, and channel partners.

- Measure and Optimize: Track the performance of your marketing campaigns, analyze the results, and adjust your strategies to hit your goals. You'll also analyze consumer behavior to continuously improve our campaigns.

- Bring Solutions to Patients: Use your understanding of the patient journey to identify opportunities to add value and bring new solutions to market.

- Support the Sales Team: Develop and deliver training content for the sales team, helping them understand products and how to position them effectively.

- Lead with Data: Conduct a SWOT analysis for your territory and use the insights to set clear strategies and plans to achieve departmental goals.


(ref:iimjobs.com)

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