Regional Sales Manager

4 days ago

Gurgaon, Haryana, India Robotix Learning Solutions Full time

Regional Sales Manager (North) Toys & EdTech

Company: STEM Play Labs

Location: DelhiNCR (extensive regional travel)

Employment: Full-time

About Us

- We design export-ready, screen-free STEM toys made in India.

- Flagship lines: Wonder Briks (patent-applied construction system) and Picto Math (math card game).

Role Summary

- Own revenue and distribution for your region across distributors, modern trade, general trade, and schools.

- Build the network, land listings, drive sell-through, and report market intelligence.

Key Responsibilities

- Distributor development: Identify, appoint, and manage regional distributors; set targets, pricing, and trade terms.

- Retail execution: Secure listings in modern trade & key independents; ensure planograms, visibility, and promotions.

- Schools/B2B: Drive institutional sales (chains, premium schools, activity centers).

- Forecast & CRM: Monthly/quarterly forecasting, funnel hygiene in CRM, beat plans, and secondary sales tracking.

- Team build-out: Hire/coach ASMs/TSIs/promoters; run training and market work-withs.

- Market intel: Report pricing, competition, FOS feedback, and activation ideas.

What Success Looks Like (KPIs)

- 090 days: Appoint 58 active distributors; close 5080 priority outlets; 100% top-10 city coverage in region.

- By 6 months: Achieve 90% of quarterly target; top-25 doors with visibility assets; school program launched in 3 cities.

- Run rate: Forecast accuracy 15%; secondary/primary ratio 0.8; CRM compliance Experience: 5-10 years in FMCG/Toys/Stationery/Ed-toys; proven distributor & MT relationships in region.

- Commercial: Strong P&L, pricing, trade schemes, collections, and compliance.

- Execution: Hands-on market working, launches, demos, events; comfortable with weekend activations.

- Language: English + key regional language(s) (e.g., Hindi).

- Tools: CRM/Excel/PowerPoint; driving license preferred.

Nice to Have

- Prior Toy/STEM/educational category experience; school channel relationships; promoter team management.

Compensation & Benefits

- Competitive fixed + performance incentives, travel reimbursement, benefits, and rapid growth path (e.g., National Sales Manager track).

(ref:iimjobs.com)

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