Senior Specialist

Job DescriptionAt GKM IT, we are seeking a dynamic Social Media Specialist - Senior II to lead strategic social media initiatives for diverse brands.This role involves overseeing cross-platform content, mentoring a creative team, and delivering high-impact campaigns aligned with business 7 to 10 years of experience in social media management and strategy- Proven ability to drive long-term social media strategies across multiple platforms- Experience in managing and mentoring junior and mid-level team members- Expertise in planning and executing campaign calendars, brand launches, and digital activations- Strong analytical skills in evaluating content performance, audience behavior, and competitive landscape- Ability to coordinate with content, design, and performance marketing teams for integrated campaigns- Experience in identifying and managing influencer partnerships and user-generated content opportunities- Skilled in leading brand response management, crisis communication, and tone-of-voice training- Proficient in presenting performance reports and strategic insights to internal teams and clients- Deep knowledge of Instagram, LinkedIn, X (Twitter), YouTube, and emerging platforms- Proficiency in Meta Business Suite, Creator Studio, Buffer, or Sprout Social- Strong grasp of social media trends, formats, and cross-platform content adaptations- Experience in brand storytelling and blending organic and paid media strategies- Thought leadership and a proactive, solutions-first mindset- Excellent verbal and written communication skills- Ability to adapt tone and messaging to suit different brand voices and target audiences- Strong skills in team mentoring, leadership, and conflict dont just hire employeeswe invest in people.At GKM IT, weve designed a benefits experience thats thoughtful, supportive, and actually useful.Heres what you can look forward to:Top-Tier Work SetupYoull be equipped with a premium MacBook and all the accessories you need.Great tools make great work.Flexible Schedules & Remote SupportLife isnt 9-to-5.Enjoy flexible working hours, emergency work-from-home days, and utility support that makes remote life easier.Quarterly Performance BonusesWe dont believe in waiting a whole year to celebrate your success.Perform well, and youll see it in your pay checkquarterly.Learning is Funded HereConferences, courses, certificationsif it helps you grow, weve got your back.We even offer a dedicated educational allowance.Family-First CultureYour loved ones matter to us too.From birthday and anniversary vouchers (Amazon, BookMyShow) to maternity and paternity leaveswere here for life outside work.Celebrations & Gifting, The GKM IT WayOnboarding hampers, festive goodies (Diwali, Holi, New Year), and company anniversary surprisesits always celebration season here.Team Bonding MomentsWe love food, and we love people.Quarterly lunches, dinners, and fun company retreats help us stay connected beyond the screen.Healthcare That Has You CoveredEnjoy comprehensive health insurance for you and your familybecause peace of mind shouldnt be optional.Extra Rewards for Extra EffortWeekend work doesnt go unnoticed, and great referrals dont go unrewarded.From incentives to bonusesyoull feel appreciated (ref:iimjobs.com)