Miduty - Creative Content Head

3 days ago

Gurugram, India MIDVISION PRIVATE LIMITED Full time

Key Responsibilities: 1. Content Strategy & Planning:- Develop and lead the brand's content strategy across digital, social, email, website, influencer, and campaign touchpoints. - Identify and map content needs across the marketing funnel (Awareness - Consideration - Conversion -Retention). - Collaborate with marketing, design, and performance teams to align content with brand objectives and KPIs. - Maintain a consistent brand voice, tone, and storytelling style across all platforms. 2. Creative Ideation & Execution:- Conceptualize high-impact campaigns - product launches, awareness drives, collaborations, etc. - Guide creative teams in developing visual + written content (videos, reels, blogs, ad copies, product content, etc.). - Act as the visualizer and creative lead ensuring every piece of content fits both aesthetic and strategic goals. - Oversee scriptwriting, storyboarding, and creative direction for photoshoots and video production. 3. Performance & Metrics Ownership:- Define and track content performance metrics such as CTR, VTR, Engagement Rate, Conversion %, Watch Time, and Share of Voice. - Use data and insights to optimize creative strategies, messaging, and formats. - Work closely with the performance marketing team to improve ad creatives and landing page content. 4. Leadership & Cross-Functional Collaboration:- Lead and mentor a team of writers, designers, and content strategists. - Collaborate with brand, performance, influencer, and social media teams for cohesive storytelling. - Manage external agencies, freelancers, and creative partners. Key Skills & Competencies: - Strong command over brand storytelling, creative writing, and campaign ideation. - Deep understanding of digital and marketing metrics (CTR, VTR, CAC, CVR, Engagement). - Strong visualization ability - can translate ideas into visual direction. - Data-driven mindset with creative intuition. - Excellent leadership, communication, and project management skills. - Hands-on experience with content tools (Google Analytics, Meta Insights, Canva, Figma, etc.) is a plus. Qualifications: - Bachelor's or Master's degree in Marketing, Mass Communication, Advertising, or related field. - 6+ years of experience in content strategy, brand storytelling, or creative leadership roles. - Proven portfolio of successful campaigns or brand-building content. Performance Metrics: - Growth in Engagement Rate, CTR, and VTR on campaigns. - Improvement in Brand Recall and Organic Traffic. - Increase in Conversion Rate from content-driven channels. - On-time campaign delivery and cross-functional collaboration score. (ref:iimjobs.com)

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