Media Buyer

Job Title:Media Buyer (Meta Ads Specialist) Location:New Delhi (On-site, Full-time) Company:India Photographers Club (IPC) Reporting To:Marketing Head / FoundersKey Performance Indicators (KPIs) — Read This Before Applying We are looking for aPerformance-Driven Media Buyerwho canscale large Meta ad accountswithdata-backed precision— not someone who wants to experiment at our cost. If you cannot confidently handle₹1.5 to ₹2 lakh daily ad spendwithCPL stability and consistent ROAS , please donot apply . Your success will be measured by hard numbers — not effort, butoutcomes : CPL Stability:Maintain target CPL even during scaling. ROAS Growth:Deliver measurable and profitable return on ad spend. Lead Quality:Generate high-intent, conversion-ready leads. Scaling Efficiency:Scale budgets aggressively while maintaining profitability. This is a role for someone whounderstands Meta scaling psychology ,campaign architecture , andfunnel optimization— not a trial-and-error executor.About the CompanyIndia Photographers Club (IPC)is India’s largest community for professional photographers and filmmakers. Founded byIIM alumni , IPC empowers photographers to grow their businesses through training, mentorship, and marketing systems. With over1 lakh+ photographers trained , IPC has become a national ecosystem helping wedding photographers build profitable, sustainable businesses.About the RoleWe are seeking aMeta Ads Scaling Expertwho can strategize, manage, and scale our Meta ad accounts to drive leads for IPC’s online programs, webinars, and masterclasses. You will be responsible forowningthe ad accounts — designing high-performing campaign structures, optimizing for stable CPL, and ensuring strong ROAS even as spends increase.Key Responsibilities 1. Campaign Planning & ExecutionBuild and execute advancedMeta ad campaign structures(CBO, ABO, Retargeting, Lookalikes, Advantage+). Launch and scalelead generation funnelsacross multiple campaigns and audiences. Conduct continuousA/B testingfor creatives, ad copies, audiences, and placements. Monitor performance daily and make data-driven optimization decisions.2. Performance Analysis & OptimizationAnalyze campaign data to maintainCPL stabilityacross scale. Identify bottlenecks in funnel performance and resolve them proactively. Track KPIs such asCTR, CPM, CPL, ROAS , and conversion rates. Share weekly growth reports with insights, learnings, and next-step strategies.3. Cross-Team CollaborationWork closely with thecreative, funnel, and copywriting teamsto align ad content with landing page experiences. Collaborate with founders and senior marketers to evolve ad strategies based on business goals.4. Growth ExperimentsLaunch innovative campaign formats to discover new high-performing audience pockets. Explore complementary ad channels (Google, YouTube) once Meta scaling is stable. Stay ahead of Meta algorithm updates, leveraging automation and AI tools for smarter optimizations.Expected OutcomesStableCPLeven as budget scales 3x–5x. Positive and growingROASacross all campaigns. Predictablelead volume and qualityfor every campaign. Weekly reporting with actionable insights and next-step scaling strategies.Qualifications & Skills2+ years of hands-on experience managing Meta Ad accounts with₹50 lakh+ monthly budgets . Proven record of maintaining CPL and achieving ROAS while scaling. Strong analytical mindset with data interpretation and optimization expertise. Deep understanding ofsales funnels ,ad testing frameworks , andbuyer psychology . Proficiency in Meta Ads Manager, Pixel & Conversion API setup, and campaign tracking tools. Excellent communication skills and ownership-driven attitude. Bachelor’s degree in Marketing, Business, or related field preferred.Ideal Candidate ProfileYou’ve scaled Meta accounts beyond ₹1.5–2 lakh daily spends and still kept CPL under control. You’re analytical, experimental, and obsessed with performance metrics. You understandfunnel math— not just ad creatives. You’re proactive, decisive, and deliver results without micromanagement.Our Core Competency for YOUDirect mentorship fromIIM founderswith deep expertise in performance marketing. Manage and scalehigh-budget national campaignsimpacting thousands of photographers. Opportunity toown the media buying functionend-to-end. Competitive salary + performance-based incentives tied to ad ROI. Would you like me to now create aLinkedIn-optimized version(with short, punchy lines, emojis, and formatting that boosts visibility and application quality)? It’ll be ready-to-post and tailored to attract onlyserious performance marketers .