![Olyv India (formerly SmartCoin)](https://media.trabajo.org/img/noimg.jpg)
Creator-In-Residence
3 weeks ago
Roles & Responsibilities:
- Execute the integration of social media as a channel into all major company-wide initiatives such as brand campaigns, product launches, advocacy initiatives, and amplification of proprietary content
- Own and scale a comprehensive strategy for Olyv’s corporate social channels aligned with marketing goals
- Manage social media calendars for organic posts in collaboration with social media team members and across the organization
- Create timely and engaging content optimized for platform used and intended audience
- Oversee the monitoring and reporting on social engagement, trends, and analytics; brief leadership on a regular basis
- Oversee and contribute to the creation of engaging B2C content to engage target audiences and increase followers
- Ideate and oversee the creation of visuals and videos that elevate Olyv while protecting brand guidelines
- Work closely with Brand Lead, Content managers and SEO team to identify opportunities for repurposing content on our different social channels
- Work closely with the leadership and cofounders team for cofounder profile and assist in thought leadership content endeavors
- Own all communications and develop content in line with the approved communication plan
- Manage production of various content assets including video production, events, social media assets
- Liaise with internal and external stakeholders to execute the approved communication plan
- Act as the custodian of any brand-related logos / language/ descriptions across various touch points.
- Ensure adequate digital presence for the brand in coordination with various marketing initiatives being executed
- Ensure adherence to a unified global approach across all digital platforms
- Identify and engage external agencies for the design and execution of communication material like videos, digital creative, dossiers, flyers, etc.
- Evaluate vendors to provide the services for various branding initiatives
- Provide support with Key Projects, adapt and create assets for region-specific campaigns
- Assist with the creation of SOP for any new requirements
- On the definition and implementation of brand guidelines such as BRI, BVI, brand book, tonality guidelines, etc.
- Assist with market-specific initiatives such as the development of local language content (Print ad, paid media, CRM mailers)
- Manage every piece of content that goes out on the company’s behalf, ranging from newsletters, press releases, blog posts, and social media posts on various platforms.
- Analyze performance indicators and web traffic, identifying areas where the content requires improvement.
- Keep track of the existing content strategy performance.
- Communicate new content ideas to the creative team to ensure they are aligned and produce the needed support material, such as photos, images, or videos.
- Proofread new content to avoid and correct errors
Eligibility Requirements:
- 1-3 years of work experience in Consumer Marketing / Social Media Marketing/Community Marketing
- Full understanding of all social media platforms & related analytical tools to monitor success metrics
- Excellent written communication skills for producing high quality content/ postsIdea machine - catch trends and fast turnaround contextualizing them to brand needs
- Excellent presentation skills - Ability to articulate ideas and key objectives
- Experience building, executing, and scaling cross-functional marketing programs
- Experience presenting metrics and progress to goal with stakeholders
- Top-notch writing and editing ability – you produce engaging, accurate copy even under time pressure.
- Understanding of Online Reputation Management (ORM) will be an added advantage
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