D2C Social Media Manager and Ads Strategist

4 weeks ago

Kolkata, India Dame Health Full time

Location: Ballygunge, Kolkata

Job Type: Full-Time

Salary: ₹30,000 to ₹50,000 per month (Actuals depends on skill and qualification)


About Dame Health


Dame Health is India’s first reproductive health and wellness-focused nutraceutical brand, dedicated to providing comprehensive solutions for menstruation, preconception, pregnancy, and menopause. Our mission is to empower women to take charge of their health by offering personalized nutrition and access to top-quality medical advice. We believe in honoring women for their sacrifices and helping them navigate their unique health journeys with confidence and care.


Role Overview

We are seeking a creative and driven D2C Social Media Manager and Ads Strategist who will be responsible for developing and executing our social media strategy, driving engagement, and optimizing advertising campaigns. This individual will be a key player in enhancing our brand presence, collaborating with influencers, and producing engaging content that resonates with our audience.


Key Responsibilities


  • Content Creation & Coordination:
  • Develop and coordinate engaging content for social media platforms, including in-house reels and behind-the-scenes (BTS) videos.
  • Collaborate with nutritionists and doctors to create informative and relatable content.
  • Plan and execute product video/image shoots, outdoor funky reels, and trendy reels.
  • Social Media Engagement:
  • Actively manage social media accounts, including direct messaging, responding to comments, and engaging with the community in a quirky, relatable manner.
  • Develop innovative ideas for packaging and promotional strategies.
  • Influencer Collaborations:
  • Identify and engage with influencers for collaboration opportunities that align with our brand ethos.
  • Ad Strategy & Execution:
  • Create compelling ad content and write scripts for videos.
  • Execute and optimize advertising campaigns across various platforms.
  • Understand and implement ad funnels to maximize reach and conversion.
  • Content Writing:
  • Write engaging and persuasive content for social media and advertisements.
  • Develop podcast questions and ensure quality content delivery.
  • Event Coverage & Coordination:
  • Provide coverage for events and coordinate logistics for shoots, ensuring optimal lighting and camera setup.
  • Prepare a plan of action (POA) for upcoming months to drive brand initiatives.


Who We’re Looking For
  • A branding expert with a deep understanding of social media dynamics and trends.
  • A creative individual who lives and breathes social media and content creation, and can comfortably show their face on camera.
  • An aesthetically minded person who excels in lighting and camera work, with a great sense of humor.
  • A go-getter who knows how to create viral content and engage audiences effectively.
  • Experienced in working with D2C brands and has a strong background in ad strategy and execution.
  • Proficient in writing catchy hooks for videos and crafting compelling ad content.
  • Familiar with the startup ecosystem and understands pop culture references effortlessly.
  • Highly organized with excellent coordination skills, ensuring seamless collaboration with team members and partners.


Why Join Us?

At Dame Health, you’ll have the opportunity to make a meaningful impact on women’s health and wellness. You’ll be part of a passionate team committed to empowering women and breaking the stigma surrounding reproductive health. If you’re ready to take on a challenging and rewarding role that allows you to express your creativity and drive change, we’d love to hear from you

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