Senior Brand Manager

1 week ago

Gurugram, India BharatPe Full time

Functional Expertise:

  • Must have experience managing mid to large-sized brands in a fast-paced environment
  • Developed and implemented comprehensive brand strategies that drive business outcomes through consumer-focused solutions.
  • Conducting market research to understand consumer behavior, market trends, and competitive landscape to inform brand strategy.
  • Developing and overseeing the execution of marketing campaigns across various channels, including digital, social media, print, and events
  • Ability to think strategically and convert these strategies into actionable operational plans.
  • Manage the product lifecycle from concept to launch, including product positioning, pricing strategy, and promotional activities.
  • Monitor and analyze brand performance metrics, including sales data, market share, and customer feedback.


Interaction:

  • Work closely with sales, product development, and customer service teams to ensure a cohesive approach to brand management.
  • Foster strong relationships with internal stakeholders to align brand initiatives with overall business goals.
  • Demonstrate strong stakeholder management skills by building and maintaining relationships with key partners, including marketing agencies, media outlets, and influencers.
  • Develop and implement strategies to enhance customer experience and loyalty with a strong bias for consumer-first thinking.


Problem Solving:

  • Ability to work with speed and efficiency in an ambiguous environment, identifying and addressing market challenges such as shifts in consumer behavior, competitive pressures, and economic changes.
  • Develop contingency plans and innovative solutions to navigate market uncertainties and capitalize on emerging opportunities
  • Manage brand-related crises effectively, including negative publicity, product recalls, and other issues that may impact brand reputation.
  • Develop and implement crisis communication plans to mitigate damage and restore brand trust.
  • Continuously seek ways to improve brand management processes and practices.
  • Stay updated on industry trends, best practices, and emerging technologies to ensure the brand remains competitive and relevant.
  • Use data-driven insights to make informed decisions and optimize marketing strategies.

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